Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Context Frib of Reference

Thi soke was founded by two french a guys im in 18 29. They just created thi werd milk that was a bit denser tan than milk, and just did kep eating this. And they were so forking healthy. So you know, what are the big cultural trends that allowed me to tap into to position my brand? Sori would be one. Another one, which is close to that, is tap into existing consumer rituals. People tend to take a smaller spoon to enjoy the yogot longer. Then do that with any kind of treat; reduced the size of your spoon so you get more out of it.

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