Why have Black Friday and Cyber Monday basically become blatant invitations to unsubscribe from email lists? I examine the data and the psychology behind this, as well as what brands and small businesses should be doing throughout the year to avoid falling into this trap.

Is Keyword Ranking really as important as you think it is? This episode talks about why the actions and formula behind driving Keyword rankings are way more important to driving business than the Keyword rankings themselves. You have a business for a reason, let’s focus on that!

I sat down with Paige Holman, IT Manager of The Next Door Nashville to give her a WordPress Tutorial as well as talk Non-Profit Sector Tech and Digital Marketing.

A friendly conversation between a Nashville WordPress Developer and a Nashville custom ASP.net Developer. They met at a local conference about digital marketing and immediately bonded.

Paul Hickey breaks down how to run Data Driven Google Display and Facebook Campaigns to drive eCommerce Revenue in his keynote at The City Winery in Nashville.

Paul Hickey speaks at Red Letter Day at The City Winery in Nashville about using Demographics and Interest Reports in Google Analytics.

The importance of using data to drive design and not relying on opinions. A story about why a CEO having a friend for dinner should never impact your website project or digital marketing strategy.

Segment 1 from Paul Hickey's Red Letter Day 2017 Keynote Presentation at The City Winery in Nashville. He talks about how to use Google Analytics Referral Sources view to drive marketing actions.

Paul Hickey talks about the Audience Crossover concept, using Hip Hop artists as an example that businesses should emulate. This helps with Search Engine Optimization.

Breaking down Search Engine Optimization, link building, quality link partnerships, concepts and tactics to grow your business via ranking high on Google for your top keywords.