Most people don't think about Google Analytics at all, even when they know they should (see more here about spending 30 minutes a month in Google Analytics), but even those that do think about Google Analytics only think about it related to their website's data. But what about mobile apps? Did you know how easy it is to ensure you have your downloads, active users, most popular screens, user / behavior flow and even custom event tracking set-up via Google Analytics? Check out how to download the Google Analytics SDK (Software Development Kit) for your mobile app to give to your custom software developer to make sure they properly install Google Analytics on your iOS / Android Application!