So I’m huge on two things: 1. Starting sentences off awkwardly with “So” or “And,” and … 2. Pressuring all marketers, from CMOs to Small Business Owners, to use Google Analytics for 30 minutes per month. Whether or not you follow my step-by-step process outlined in the Data Driven Academy, of looking at Audience, Behavior, Acquisition and Conversion Reports, one thing I haven’t talked about yet but need to more, is the Intelligence Feature in Google Analytics. The Intelligence Feature essentially analyzes your data, thinks for you, and shows you “what you need to know.” Now, it’s definitely not a perfect science, but it’s a great starting point for familiarizing yourself with just how much this free tool, Google Analytics, can help you optimize your digital presence and ultimately grow your business. Email me at paul@datadriven.design with any questions. Thanks for reading, watching and listening, and have a great day! KEEP MARKETING!