So you know I’m a total geek, but even I stop sometimes and say “WTF Google? Why are you making things so complicated.” But, we can’t sit and complain about it, we have to just figure things out, so case in point – WTF is Parallel Tracking and why are Google Adwords and Google Adwords Express Advertisers getting email notifications that they need to switch to Parallel Ad Tracking by October 2018? Here’s what you need to know: Parallel Ad Tracking Is – A change in the way tracking code is served, that increases page speed load time, and security. More here. Here’s How to Switch to Parallel Tracking – Log into your Adwords Account, click “All Campaigns,” the “Settings,” then “Account Settings,” then “Tracking,” then toggle “Turn Parallel Tracking” to “On.” Then run the test by clicking the test button. If you’re only running Google Adwords Express Ads, you won’t see any of this, but Google Adwords Express (Soon to be Google Ads Smart Campaigns) Advertisers do not need to do anything!