I’m a huge fan of using platforms the way that the platforms say to use the platforms. So today, I want to lift the hood into a part of Instagram that I guarantee most of you if not all of you haven’t seen yet. As content strategists, we’ve given clients and Data Driven Academy attendees the following advice over the last 12-24 months: On Instagram, document over create, show behind the scenes content. Don’t worry about curating everything or making everything look perfect before you post. Repost Content and repurpose other people’s content while giving them credit. Connect with other accounts by searching popular content, including accounts and hashtags related to your business and interact with those accounts. Comment on their posts, DM (direct message them) to increase visibility to your account and grow your following. Don’t underestimate the power of a nicely completed business profile, complete with Hashtags, Emojis, and of course, contact information!