How To Create A Paypal Button and a Confirmation URL for Google Analytics: Data Driven Daily Tip 180. ATTN MARKETERS: (from CMOs to Small Business Owners) So this one is pretty effing cool in my humble opinion (I know, I know, Data Over Opinions, right). But this opinion of mine (on how cool this is) actually puts you all in a place where you can get more data than ever! You see, one problem I’m helping you solve in this Data Driven Daily Tip is HOW TO create a Paypal payment button to embed into your website. But the more strategic, more critical business function that I’m showing you here is, how to create a URL that redirects your customer back to your website to track conversions. Then, how to set up a Google Analytics goal off of that URL. What am I talking about? In plain English: this video shows you how to set yourself up to understand where your Paypal payments on your website are coming from (i.e., referral traffic, social media posts, Google Ads, Facebook Ads, SEO, etc.