There seems to be a lot of confusion among business owners about which SEO tactics are the lowest hanging fruit for them to tackle. A number 1 is a verified Google My Business Listing. But even for those of you marketers (from CMOs to Small Business Owners) savvy enough to verify your listing and pay attention to the data and capabilities around it, you may have noticed that you get pinged with updates to your listing. Where do these come from? Well, a lot of the time they come from User Contributions. Yes, that's right, Google allows any user to make contributions to a Google My Business Listing (verified or not) and even rewards them for it. This episode breaks it down.