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This is one of the more utilitarian Data Driven Daily Tips, but it's a super important one. Many Small Business Owners and marketing directors don't ever log into Google Analytics, so they don't even really know how to manage the users on their account.

B2B Marketing Begins on LinkedIn, and to do it really well, including running targeted ads to the companies you want to win business from, or the employees you want to hire, installing the LinkedIn Pixel helps you get the frequency you need from the audience that is most interested in you and qualified to become a true lead or eventual customer. Step 1 is to visit - https://www.linkedin.com/ad-beta/accounts Step 2 is to click on Account Assets Step 3 is to click on Conversions, then grab your pixel code snippet into the global header of your website.

Marketers and Small Business owners, you know what Remarketing and Custom Audiences ARE, you just don't know how to implement them. You know, what they DO, you just don't know how to make it happen for your business. We do. When a visitor comes to your website and shows interest in a particular product or service, then leaves, comes back, leaves, comes back, sees an ad for you, comes back, leaves, sees another ad, comes back and FINALLY purchases. You've seen the ad for the service or product that you visited the specific landing page for just days earlier. You've seen the ad on Facebook, and you've seen it on Websites. How does it get on Websites??? Through Google. This video explains how to set up Google Ads Remarketing Tags on your website and Configure Custom Audiences to bring interested, qualified visitors BACK to your website to convert. After all, the data shows it takes a user 3-5 times seeing a product/service before they actually fill out a form to get more information (aka, become a lead) or buy a product.

Data Driven Daily Tip 229 - Marketers and Small Business owners, you can put your ads EXACTLY where you want them. Want your ads to show in front of the most popular YouTube videos? Want them to show before "The Ellen Show" or "Dude Perfect" on YouTube, or even those weird ones with people opening up toys (I know, they're called unboxing). Know that your audience views particular websites like the Wall Street Journal or CNN.com? You can use PLACEMENTS in Google Ads to run your video, contextual or display ads through the Google Ads Display Network. This audio explains exactly how this works; oh, and yes you can combine your PLACEMENTS with CUSTOM INTENT AUDIENCE TARGETING. Badass.

It's super easy to send an email marketing campaign. But it's not super easy to be really strategic and maximize the value you get out of sending said email. The perfect example is a mistake I see marketers make all the time, and talk about them potentially making a lot more. Don't skip over the opportunity that Mailchimp gives you to A/B Test the Subject Line of every single campaign you ever send. Seriously. It takes a few extra minutes out of your day, it costs you no additional money, it increases your open rates and click through rates, and it gives you valuable data to shape your brand messaging. Case in point, an email that I just sent to 43 attendees of an event we recently held. I've shown you HOW to A/B Test the subject line of a Mailchimp Campaign here, and now I'm going to show you how to read the data and the results in this video. Use one subject line that is very standard and utilitarian, then test that against one that's more what you'd actually say to a friend that you wanted to open the email. Write them both out, send the campaign, and view the data. The data will tell you if the utilitarian one was more effective than the friendly one. If it was, it means data saved you from yourself and you need to keep trying and testing your company's playful voice, AND that this particular audience didn't resonate with said playful voice. If you choose not to test, you risk super low open rates, click throughs and even worse, you get no extra collateral value out of your campaign - like "did this tone/voice work for this audience?" Always take the opportunity to let data help you convert and craft your next marketing actions.

Do you have a Shopify Store? If so, I've got some good news that you might not know about. It's super easy, AND FREE, to drive a few extra conversions this month. The data shows that when you re-market to people who have abandoned their shopping cart, but haven't purchased, they're 65% or more likely to convert, especially with a personalized email of some sort. Most eCommerce Web Developers and Marketers think so much about marketing automation and fancy tools that they forget the simple stuff. Look into your Shopify backend, and click on "Customers" and "Abandoned Checkouts." If your store has a ridiculous amount, pull this down into a CSV file and upload it to Mailchimp or your EMail Marketing Platform and send a less personal but more efficient call to action/reminder to come back to your store and purchase their items. You can even link directly to their cart, and likely their browser cookies will remember them and still have their items on board and ready to checkout. If you have 100 or less abandoned carts, we recommend just a real personal 1:1 email offering amazing customer service in the form of personal help from the owner of the company. "Thanks for shopping, sorry you haven't found what you're looking for yet, but let me know if there's anything me or a member of my team could do to help you out" would go a LONG way towards a conversion.

Data Driven Daily Tip 226. So I know that if you're a marketer or small business owner running any kind of Facebook Ads, using the Facebook Pixel, you're confused AF by this email you just received sometime around October 5, 2018. The email references the fact that starting October 24, 2018, Facebook will be offering businesses the ability to use First-Party Cookies instead of Third-Party Cookies, but WTF? It doesn't explain the difference, and it doesn't tell you that if your Facebook Pixel is associated with a Facebook Ads Account, it doesn't matter, you HAVE to use the Third-Party Cookies, but now you also have the option to use First-Party Cookies. So in essence, NOTHING REALLY CHANGES. All things stay the same for Advertisers using the Pixel. You don't have to do anything, but according to the Facebook Help Center link in the email they sent you, you can do something if you want. The options for using cookies with your Facebook pixel are: Use the Facebook pixel with both first and third-party cookies Beginning on October 24th, 2018, this is the default option for Facebook pixels. With this option, you will use first-party cookie data with your Facebook pixel, in addition to third-party cookie data. This option is recommended if you use your Facebook pixel for advertising, because using both first and third-party cookies will enable you to reach more customers on Facebook and to be more accurate in measurement and reporting. Use the Facebook pixel with third-party cookies only You can disable first-party cookies and use the Facebook pixel with third-party cookies only. With this option, your Facebook pixel will be less effective in reaching customers on Facebook and less accurate in measurement and reporting. Here's HOW you can make your change... How to check your pixel and cookie settings Log into your Facebook advertising account, and goto Events Managerlocated in the main menu under Measure and Report. Select your pixel, then click onto Details button on the top right-hand corner to check its settings. Under Pixel and Cookie Settings, edit or confirm your preferences. If your pixel is associated with an ad account you will not see Pixel Usage settings. If you choose to edit Pixel Usage, you will have two options: Advertising and Analytics, and Analytics Only. But if you run ads, you have to use Third-Party Cookies, so you can't really make any changes. So now that we know the email can be disregarded, what do we do with the fact that we now feel the burning need to know the difference between first-party cookies and third-party cookies? Well, I'll break it down for you, but I assure you it's really not that exciting. First-party cookies are owned by the website a person is currently viewing, while third-party cookies belong to a website other than the one a person is currently viewing. Compared to third-party cookies, first-party cookies are more widely accepted by browsers and stored for longer periods of time. First-party cookies allow you to do things like place multiple items in a shopping cart on an eCommerce website. Third-party cookies allow you to do the things within Facebook Ads like use your Facebook Pixel to run re-marketing ads to people who have v

Data Driven Daily Tip 225 - Attention marketers and small business owners, Google has changed the way we need to track Mobile App Analytics. What The Ef Google? Why do you keep changing things on us? Google's newest change (without telling anyone), is how to set up analytics tracking on mobile applications. Out with the old Google Analytics SDK, and in with the new "Firebase" Product and Firebase SDK. The bad news - your old Google Analytics mobile app data is kind of irrelevant and you should set things up in Firebase. The good news - Firebase looks WAY better than the old Google Analytics for Mobile Apps, as it features "events," "conversions," "audiences," "user properties," but even better... Firebase features A/B Testing and Experiments. AND, don't worry, this is all accessible through your Google Analytics Account. It does mean you'll have to set up a Firebase Account though, and do the integration yourself. This video shows you how to get started, add your developer to get the SDK in the app, and integrate Firebase with Google Analytics. Here are the general steps to setting up Mobile Application Analytics Tracking within Google Firebase integrated with Google Analytics. 1. Open Google Analytics and go to Property View, Create New Property, click on LEARN MORE about Firebase. 2. Click - Get started with Google Analytics app reporting. 3. Create an account. Go to firebase.google.com to create a Firebase account and download the corresponding SDK. To learn how to use the SDK in your app, refer to the Firebase documentation on Google Developers. 4. Add your developers to your account. 5. Download and install the SDK to your app. "Click Dashboard." 6. Link Firebase back to Google Analytics.

Data Driven Daily Tip 224. Attention marketers and small business owners. If you own an eCommerce website and are selling products regularly online, you need to have eCommerce tracking set up in Google Analytics. This is typically super simple to do with Google Analytics, but sometimes there's some additional coding required on your website so that the data flows properly. Luckily, for WordPress Woocommerce merchants and website owners, this process is made super simple by the WooCommerce Google Analytics Integration Plug-in. Follow the steps outlined in this video and you'll be good to go to start tracking your transactions, revenue and eCommerce conversion rate in Google Analytics. You want this set up correctly because it will also allow you to make Data Driven Marketing decisions related to how many transactions and purchases your marketing efforts are generating for you, such as Facebook Ads, Google Ads, Email Marketing and SEO. The Step-by-Step Process Outlined In The Video Is Below, Thanks To OM4.com.au. Go to Google Analytics, click on your website, then click on Admin, View, Ecommerce Settings then configure the following: Set “Enable Ecommerce” to On. Set “Enable Enhanced Ecommerce Reporting” to On. Save, then click on “View Settings” Set the “Currency displayed as” setting to match your WooCommerce currency. Save your Analytics View settings. Return to your WordPress dashboard, and install and activate the WooCommerce Google Analytics Integration plugin. This free plugin is written by WooCommerce core developers, and allows WooCommerce to send your transaction/sales data across to Analytics. Go to the WordPress Dashboard, WooCommerce, Settings, Integration, Google Analytics and configure the following settings: enter your UA-ID (you can find this in Google Analytics, Admin, Property, Property Settings. DON’T enable standard tracking (this is already added via GADWP plugin in step 2 above) Tick “Enable Universal Analytics” Tick “Purchase Transactions” Tick “Add to Cart Events” Tick “Enable Enhanced eCommerce” Save the plugin’s settings

Data Driven Daily Tip 223: Attention marketers and small business owners. Stop wasting time thinking about how often you should send email blasts to your contacts. Instead, just get started. Step 1 is to create a free Mailchimp.com account if you don't already have one. Step 2 is to log in and connect it to your Gmail or GSuite account. This can easily get hundreds of contacts that you already have permission to email into your account. This audio explains how! Don't worry, I'll be always posting more on how to grow and nurture your lists via email marketing. This is just to help you build momentum and move in the right direction. Once your lists are created, you can start thinking about what kinds of content to build that will resonate with each of your lists or tags (more to come on tags), and then test your frequency and content.