Sports Card Strategy Show

Does Your Digital Agency Know How To Get Your Business To The Top Of Google? Data Driven Daily Tip #199. Google has clearly decided that maps results will outweigh web page results for local business searches that don't include the company's name (also known as non-branded or un-branded searches). These are the searches you want to rank for, because they bring in net new customers for your business, vs. customers who already know you and are simply looking to find you. Those customers will make a search with your business name in it and will find something like this.

So I was just getting ready to send out an email marketing blast to a group of 206 marketing directors, VPs of Marketing and CMOs who attended a webinar that I gave recently. The follow up email was to give them a FREE GOOGLE ANALYTICS ASSESSMENT to help them use data to improve their website. There was only one problem! I forgot to set up an A/B Test of the Subject Line. This is very important, so I scrambled, paused the scheduled campaign, and reworked it to send the A/B Test. This audio explains how!

Ep.75: Attention Marketers: Does Your Web Developer Know About Facebook Events Partner Integrations? It's a tool within Facebook Business Manager that makes it super easy for the non-technical marketing person to easily integrate their website conversions, eCommerce or Lead Generation, or even custom events like button clicks and scroll-to-stops, modal window opens, etc. - and, perhaps the best, CRM lead generation integration, ALL BACK TO FACEBOOK ADS! We're talking a three to five minute set-up process to get your Shopify Store, WordPress WooCommerce Store, even Magento, BigCommerce stores hooked up directly into your Facebook Ads reporting dashboard. It even includes CRMs like InfusionSoft, SalesForce and Zoho, and of course, Google Tag Manager. Not only does this allow you to SEE THE DATA that is most valuable to you, but it allows you to RUN future Facebook Ads that are optimized to the actions that you want. Here is a video that explains it all, followed by screenshots from the Shopify Integration Process (we just picked one).

Continuing on in our Facebook Ads Manager / Facebook Events Manager / Facebook Pixel content series, it's important to truly understand why some Facebook Ads work better than others. Now that you know how to set up the Facebook Pixel, and how to access the Events Manager page and think through how to use the data, it's time to get into how to create custom conversions. When you take the time to have a layered digital marketing strategy that includes Facebook Ads, you need to use the data from the pixel to run ads that are super targeted, which can be set up as Custom Conversions inside Facebook Events Manager. The video below shows not only how, but also talks about why you would want to do this, for example, if I'm trying to sell more WordPress Web Design and Development Services, I can run ads to people who have viewed my Web Design and Development Services page, and I can even run ads to people who have not only seen that page, but who have also filled out the lead generation form on that page. A little something in their Facebook feed or Instagram story to say, Remember us? :) Think of what this could do for your business.

How To Use Data From Your Facebook Tracking (Facebook Events Manager Data Overview): Data Driven Daily Tip 195. So you installed your Facebook Tracking Pixel a few months (or years) back, right? But have you done anything with it yet? I mean, have you looked at the data it's giving you, or have you thought about using that data to inform the type of ads to run, and better yet, the creative on the ads? Or, the types of calls to action you could add to the pages that the pixel is telling you your users are most interested in? There's a whole world of marketing data available in Facebook Ads Manager, specifically folded under Facebook Events Manager, that I want to make you marketers and small business owners aware of. It can get overwhelming, so we're going to go one step at a time, with this step simply being how to access your data. Go to business.facebook.com/events_manager and follow along.

While most people think of LinkedIn for B2B marketing, I've made it well known that the data shows that when paying for advertising space, Facebook Ads are the number on spot to market your B2B product or service offering from a cost per customer attention and cost per customer acquisition standpoint. To that end, it's important to note something that has flown under the radar. The much publicized removal of "employees of" job title targeting from Facebook Ads a little under a year ago, is being reinstated. According to Facebook's official developers page, Professional Target Options are back: We continuously review our targeting options to help you reach the people that are the most relevant to your business. We're excited to share that new interest segments to reach professional audiences that are now available in our ads interfaces. Additionally, we'll also be doing a phased rollout of a number of reinstating targeting options for Job titles, Employers, Field of Study & Education

Data Driven Daily Tip 193 - If you own a Shopify eCommerce Store, you're likely interested in running digital campaigns, and very interested in understanding what drives the most qualified web traffic and conversions to your website: Facebook Ads? Instagram Content and Ads? Google Adwords? Where is the opportunity? Where is the whitespace for growth? While our Digital Strategy Roadmaps are a great service offering to answer these questions, from an ongoing digital marketing execution perspective, you need an accurate way of aggregating your data over the long term to understand what's working. Google Tag Manager is a tool that you need to install to set up your data gathering properly within Google Ads and Google Analytics and other platforms. Setting up Google Tag Manager on your Shopify site is critical.

How To Create A New Google Analytics Account and Put Tracking Code In Your WordPress Website: Data Driven Daily Tip 192. It just kind of dawned on me that as much as I talk about data, Google Analytics and WordPress website design and development, sometimes I leave out the simplest part - making sure that you have Google Analytics installed. The data is overwhelming on the amount of people who DON'T KNOW how to set up a Google Analytics account and install it in their WordPress site. You're not alone. It's super simple.

One of the many reasons I love WordPress is because regardless of your skill level, you can contribute, learn and contribute more. Seriously, even if you've never updated a website before and don't know the first thing about coding, you can learn to manage content. Our team has trained hundreds of Administrative Assistants, non-technical Marketers, interns, VPs, IT personnel and even small business owners alike how to update all of the content and even SEO metadata on their WordPress websites. We believe that you should have access to update all of the content on your own website, but we also know that it's risky to hand away the "keys to the kingdom" so to speak to another person who could "mess things up." That's why this tip "how to create a staging server on your GoDaddy Managed WordPress Account" is so useful. You can go in and clone your site, and give yourself basically a safe playground area to try things and see if they'll work on production (your live site).

We've been bullish on Instagram since early in 2017 when we realized the sheer volume of active users and the amount of attention those users are giving to the platform. We're big on building up your company's content strategy, then deploying pieces of it consistently on Instagram. But more and more useful marketing tools keep popping up within the platform, for example, when a post is performing well, Instagram will show you a message in your feed to promote it. There are four main options to promote your post on Instagram now.