How To Use Data From Your Facebook Tracking (Facebook Events Manager Data Overview): Data Driven Daily Tip 195. So you installed your Facebook Tracking Pixel a few months (or years) back, right? But have you done anything with it yet? I mean, have you looked at the data it's giving you, or have you thought about using that data to inform the type of ads to run, and better yet, the creative on the ads? Or, the types of calls to action you could add to the pages that the pixel is telling you your users are most interested in? There's a whole world of marketing data available in Facebook Ads Manager, specifically folded under Facebook Events Manager, that I want to make you marketers and small business owners aware of. It can get overwhelming, so we're going to go one step at a time, with this step simply being how to access your data. Go to business.facebook.com/events_manager and follow along.