Data Driven Daily Tip 193 - If you own a Shopify eCommerce Store, you're likely interested in running digital campaigns, and very interested in understanding what drives the most qualified web traffic and conversions to your website: Facebook Ads? Instagram Content and Ads? Google Adwords? Where is the opportunity? Where is the whitespace for growth? While our Digital Strategy Roadmaps are a great service offering to answer these questions, from an ongoing digital marketing execution perspective, you need an accurate way of aggregating your data over the long term to understand what's working. Google Tag Manager is a tool that you need to install to set up your data gathering properly within Google Ads and Google Analytics and other platforms. Setting up Google Tag Manager on your Shopify site is critical.