Does Your Digital Agency Know How To Get Your Business To The Top Of Google? Data Driven Daily Tip #199. Google has clearly decided that maps results will outweigh web page results for local business searches that don't include the company's name (also known as non-branded or un-branded searches). These are the searches you want to rank for, because they bring in net new customers for your business, vs. customers who already know you and are simply looking to find you. Those customers will make a search with your business name in it and will find something like this.
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