Ep.80: WTF YouTube? How Can We Get A Custom URL For Our Channel? Data Driven Daily Tip #202

I know a lot of people may read this blog and watch this video and think (pfewhat? it took him a year to get to 100 subscribers?) That's NOTHING, and it took him a year? Yep. And I'm proud of it. Here's why. 1. I put out an average of one video per day. While doing my other full time jobs, running a successful company, building an amazing team, and being a great husband and father of two phenomenal kids. Kids that I actually know well and spend time with. And helping my clients grow their businesses. 2. I went through many different ways of capturing and editing video. Some days I'd record myself on my phone in a meeting using a case that sticks against the wall. Some days I'd record myself using my laptop (sometimes in a meeting, sometimes sitting looking at the camera). I did this / continue to do this, all while actually working 60-80 hours per week. Sometimes I'd use Instagram stories as the main way of capturing the video content (and editing the video content) and I'd send it directly to YouTube (vertical and everything). Sometimes I'd be driving in my car, sometimes I'd just have finished a run and be super sweaty and gross, sometimes I'd be walking, sometimes I'd be sitting at my desk feeling gangster and purposely bumping rap music into the background. 3. I'm fully aware of the fact that the video quality and audio quality isn't always the best. I've moved from Nashville, TN to Valencia, Spain, and run a business of 10 people that are a fully distributed senior level remote work team. We all work from home. Sometimes there is now my dryer in the background. Sometimes there is city background noise. Sometimes kids screaming, often music playing. I now like to shoot some of them around the city, so the audio quality isn't always going to be the best, and I've had some people point out to me that it's "Busch League" that I'm sometimes wearing a backwards baseball cap and a "dirty t-shirt," but as I point out in this video, it doesn't matter to me. The reality is, I love making this content. It fuels and fulfills me, and it makes me a better person, and a better digital strategist and business owner. It challenges me to provide even more value for our clients and our team. Our team strives to be the most knowledgable, friendly and easy to work with. That's just us. And these videos are just me. I'm never going to stress over getting the lighting, audio and video perfect, and I'm never going to change my outfit for the camera.