Facebook Ads for eCommerce Websites: Your Problem Could Be Bid-Capping (Data Driven Daily Tip #205). One of the best content strategies is to have an open dialog with your audience, no matter the size. For example, my audience is tiny. To say "niche" is to be extremely nice. Small Business Owners, Marketers and Digital Strategy Geeks. For example, I've been posting videos on YouTube for a little over a year, and am just starting to get some traction. This video was posted on December 15, 2017, and just got a comment. A great follow-up comment, and thus the purpose of this blog post and new Facebook Ads series. It's a tiny setting in Facebook Ads. You get these insights from being a true practitioner; from loving your craft; and from tasting all sorts of techniques and settings within platforms like Facebook Ads. So "Bid Capping" is the actual micro topic of this post, and how to turn it off in Facebook Ads was the question. The video above has the answer. Thanks to "Funnel Copy Tips" for the great comment/question. The purpose of this post is two-fold: 1. To officially kickoff my Facebook Ads eCommerce Series. More to come. 2. To reiterate my point about how CEOs, Small Business Owners and Executives can make content. Don't worry about being fancy. Just put it out there. The traction should follow if you stay consistent, and keep your content educational / helpful in some way to your audience. So here's Bid Capping and how to turn it off / on. More to come!