This podcast episode documents the long but rewarding process of installing Google Optimize into your website so that you can run awesome experiments and get real data to optimize your website, and not guess or use opinions. This is also known as A/B Testing. While there are several third party tools that allow non-web developers and content managers and digital marketers to set up website experiments, such as Optimizely, Hotjar, VWO and Crazyegg, we are electing to use Google Optimize for it's easy integration with the rest of the Google Suite of tools, like Google Analytics and Google Tag Manager, which reminds me, before we get started, you'll need the following. 1. Google Analytics Installed On Your Website (Click here for How To Install Google Analytics) 2. Google Tag Manager Installed On Your Website (Click here for How To Install Google Tag Manager On Your Website). 3. Some knowledge of how to create a Google Tag Manager Tag and Trigger (Click here for a great piece on how to create a Google Tag Manager Tag and Trigger). We will definitely have more content on how to read your experiment result reporting and make data driven decisions based on those reports, but for now, you're off and running with Google Optimize installed on your website.