How To Use Data From Your Facebook Tracking (Facebook Events Manager Data Overview): Data Driven Daily Tip 195. So you installed your Facebook Tracking Pixel a few months (or years) back, right? But have you done anything with it yet? I mean, have you looked at the data it's giving you, or have you thought about using that data to inform the type of ads to run, and better yet, the creative on the ads? Or, the types of calls to action you could add to the pages that the pixel is telling you your users are most interested in? There's a whole world of marketing data available in Facebook Ads Manager, specifically folded under Facebook Events Manager, that I want to make you marketers and small business owners aware of. It can get overwhelming, so we're going to go one step at a time, with this step simply being how to access your data. Go to business.facebook.com/events_manager and follow along.

While most people think of LinkedIn for B2B marketing, I've made it well known that the data shows that when paying for advertising space, Facebook Ads are the number on spot to market your B2B product or service offering from a cost per customer attention and cost per customer acquisition standpoint. To that end, it's important to note something that has flown under the radar. The much publicized removal of "employees of" job title targeting from Facebook Ads a little under a year ago, is being reinstated. According to Facebook's official developers page, Professional Target Options are back: We continuously review our targeting options to help you reach the people that are the most relevant to your business. We're excited to share that new interest segments to reach professional audiences that are now available in our ads interfaces. Additionally, we'll also be doing a phased rollout of a number of reinstating targeting options for Job titles, Employers, Field of Study & Education

Data Driven Daily Tip 193 - If you own a Shopify eCommerce Store, you're likely interested in running digital campaigns, and very interested in understanding what drives the most qualified web traffic and conversions to your website: Facebook Ads? Instagram Content and Ads? Google Adwords? Where is the opportunity? Where is the whitespace for growth? While our Digital Strategy Roadmaps are a great service offering to answer these questions, from an ongoing digital marketing execution perspective, you need an accurate way of aggregating your data over the long term to understand what's working. Google Tag Manager is a tool that you need to install to set up your data gathering properly within Google Ads and Google Analytics and other platforms. Setting up Google Tag Manager on your Shopify site is critical.

How To Create A New Google Analytics Account and Put Tracking Code In Your WordPress Website: Data Driven Daily Tip 192. It just kind of dawned on me that as much as I talk about data, Google Analytics and WordPress website design and development, sometimes I leave out the simplest part - making sure that you have Google Analytics installed. The data is overwhelming on the amount of people who DON'T KNOW how to set up a Google Analytics account and install it in their WordPress site. You're not alone. It's super simple.

One of the many reasons I love WordPress is because regardless of your skill level, you can contribute, learn and contribute more. Seriously, even if you've never updated a website before and don't know the first thing about coding, you can learn to manage content. Our team has trained hundreds of Administrative Assistants, non-technical Marketers, interns, VPs, IT personnel and even small business owners alike how to update all of the content and even SEO metadata on their WordPress websites. We believe that you should have access to update all of the content on your own website, but we also know that it's risky to hand away the "keys to the kingdom" so to speak to another person who could "mess things up." That's why this tip "how to create a staging server on your GoDaddy Managed WordPress Account" is so useful. You can go in and clone your site, and give yourself basically a safe playground area to try things and see if they'll work on production (your live site).

We've been bullish on Instagram since early in 2017 when we realized the sheer volume of active users and the amount of attention those users are giving to the platform. We're big on building up your company's content strategy, then deploying pieces of it consistently on Instagram. But more and more useful marketing tools keep popping up within the platform, for example, when a post is performing well, Instagram will show you a message in your feed to promote it. There are four main options to promote your post on Instagram now.

Attention WordPress Developers & Marketers: Data Driven Daily Tip 189 - Our WordPress Development Team (special thanks to "Chris Tooma"), has been on top of this one for a while now, and today I woke up to write my daily blog and saw this message in my WordPress Dashboard after a recent upgrade to WordPress Core version 4.9.8. AKA - Gutenberg is HERE! WordPress Content Managers and Content Marketers Don't Need to install it yet, but CAN install it if they're on WP v4.9.8 like all of our clients are.

Data Driven Daily Tip 188: One more important one that the data says is extremely important is - when posting Instagram Stories, each :15 story post should have a relevant hashtag in it. It should be done via the Hashtag Sticker within stories. We randomly decided to start using the hashtag sticker in our stories, and the data shows that the visibility of our stories exploded from around 20-25 people viewing our story to upwards of 450 people viewing our story. While location stickers can also help increase your story's visibility, you can't always control your location. But you can control how strategic you are with your hashtags!

Believe it or not, the number one excuse (after "we don't have enough time to do that") from brand marketers and small business owners as to why they don't consistently post on Instagram is: "we don't know what to talk about, we're not that interesting." This is AFTER they've finally realized that the data overwhelmingly proves that their target audience is in fact on Instagram. So the helpful, strategic and tactical response to their excuse is, let me put something in context for you and show you something cool. 1. The context. If you have a business, you have an interesting value proposition and story to tell against it. If you don't tell that story, then you for sure have frequently asked questions. You have questions that you ask to your co-workers, and you have questions they ask to you, and you have questions that your clients or customers ask about your company or to someone specifically in your company. This needs to be part of your content strategy. 2. The something cool.

Data Driven Daily Tip 186 - Have you ever sent someone a link to a video on YouTube and then explained to them that they need to skip to the 50 second mark, or wait to watch or pay attention until a certain point in the video? Did you know there's a simple way to simple edit the end of a YouTube URL so that it automatically drops the user to a certain point in the video? See the =50s at the end of the URL below? that's telling it to drop the user to the 50 second mark of the video upon click/page load.