If Facebook Ads aren't working for your Service Based business, then you're doing it wrong. Period. We've been running Lead Generation ads for our clients with Service Based businesses, targeting their exact audience based on Facebook Job Title Targeting, and it's working. There's a specific type of ad in Facebook that's actually called a Lead Generation Ad. This is working better than running a traditional ad and expecting the user to click through to a landing page to submit their information via the "old fashioned Hubspot way" for example. Why? Because the data shows more and more Facebook users are on their mobile devices, and simply will not wait for web pages to load that take them outside the Facebook App to external websites. Gone are the days of expecting the user to click through to a landing page, although you should still build them and test the traditional ads against these lead gen ads, just to be sure! This episode walks you through how to create a lead generation ad in Facebook.