Sports Card Strategy Show

The thing I absolutely love about building Membership Websites using WordPress is that any subject matter expert can build their own business. For example, you may be the #1 aficionado on comic books, baseball cards, fitness supplements, or things to do on Thursday nights in small rural towns. Or, you may have an amazing client services business that you want to scale into a premium consulting offering that you want give access to high end clients via a membership site. Or, you may be the administrator or moderator of a user group for a particular type of software. It doesn't matter what type of business you have, chances are, a premium membership website would be a fit for you, and the good news is - they're NOT hard to build. In fact, I wish I would have done a better job of this back in 2006-2011 when I built my fantasy football premium membership website. Don't get me wrong, things can get complicated, depending on what type of CRM integration you want, but they don't have to be too hard. Here's more information on which WordPress Membership Solutions / Plug-ins we've used and why we prefer MemberPress over all of them. And, this Data Driven Daily Tip looks at something super important that you need to know when setting up Stripe payments in MemberPress that is NOT well documented in MemberPress documentation. If you do not manually create an API endpoint for your Stripe Webhook, your users will get an error message when trying to access their content, even through their payment went through. Listen to the audio, and you're welcome. :)

This is my favorite kind of Data Driven Daily Tip. I'm calling it a "Follow-up Tip." It also encompasses my favorite thing about digital marketing.... THINGS CHANGE ALL THE TIME. I wrote a blog a few months ago about the important difference between Facebook Ads Metrics (Website Conversion Value) and (Website Purchase Conversion Value). Since then, Facebook has changed the way that they allow analysts and marketers to add these metrics. They've made it easier. They've removed the "Website Conversion Value" and basically just made one metric that only accounts for the value of real purchases by default. This video breaks down how.  Thanks to Bennett Hardeman who found this article and wrote me directly to ask this question: Where Did Website Purchase Conversion Value Go?

How To Use WordPress and Gravity Forms to Show Users Different Confirmation Pages and Route Emails to Different Employees. Data Driven Daily Tip 250. We've had several clients with multiple business locations ask us how they can automate feedback for a particular store or office location directly to the manager or supervisor of that location, based on a client or customer on the front end selecting that location. We've also had several clients ask how to show a different message or lead users down a different path based on a particular option they choose on a form. Like a "Choose your own Adventure" book. I loved those as a kid. Well, one of the cool things about Gravity Forms is that you can use Conditional Logic on the Notifications Level and on the Confirmation Level to make all of the above happen. This podcast explains how. Enjoy building in WordPress and Gravity Forms!

Data Driven Daily Tip 249. Small Business Owners are some of the hardest working people I've ever met. Which is why it confuses me why some get so mad when I tell them the best way to get to the top of Google is to blog every day. Nobody knows their business like a Small Business Owner, right? They eat, sleep and drink their business. Their business is their child, beyond a shadow of a doubt. A Small Business Owner's blog should be their place to brag about their child, and document their child's challenges, growth, struggles and victories. The second thing that makes Small Business Owners eyes roll is when I tell them that after blogging, repurposing their blog posts into 3-5 social media posts per day is the next best thing for their digital presence, SEO and net new customer acquisition. Up first, Facebook, Instagram and LinkedIn and Medium. And in the next wave, YouTube, Podcasting and Google My Business. If you're writing a blog for SEO purposes, you might as well go straight to the number one search engine in the world (where websites still get more than 95% of their organic traffic), and use it's social media platform (Google My Business) to post about your business. Your posts get a ton of visibility when people search for your business name, and posting daily increases your business' chances of showing on Google Maps search results for non-branded phrases related to your products and services. This video shows you how to make posts on Google My Business, from simply telling people what's new, to posting events, offers, and promoting products. The data shows that when you do this, you generate a ton of SEO value for your company. So come on Small Business Owners, start (or keep) putting the same effort into your digital strategy that you do into your daily grind.

WordPress Has Great Plug-ins To Add Schema.org Structured Data to your website. Our favorite, for many reasons, is WP SEO Structured Data Schema Pro. The main reason we like it is because it adds Schema options to each page at the bottom, similar to Yoast SEO.  It also adds it to each post. Adding Schema is important for your website's search engine optimization (SEO), because it tells Google and other search engines what each page/post is about.  For example, this allows you to optimize your website by simply selecting any of the following tabs, and filling out the accompanying fields - Blog Posting, Aggregate Ratings, Article, Book, Course, Event, Job Posting, Local Business, Movie, Music, News Article, Product, Recipe, Restaurant, Review, Service, TVEpisode, Video, QAPage.  The fields that can be filled out are customized to each category and the WP SEO Structured Data Schema plug-in acts as a guide to implement the proper Schema for each page and post to enhance your SEO.  However, we noticed recently that Schema was missing on some of our websites' custom post types, things like Events pages (location was missing) for example. So, this audio covers how to add Schema to custom post types via upgrading to the Pro version of the WP SEO Structured Data Schema Plug-in, configuring it, and submitting it to Google Search Console.

Data Driven Daily Tip 247 - How To Tell If A Location Has A Google My Business Listing and How To Link To It. Remember Google Places? Remember Google Local? Google Plus? Google Maps? They're now all the same thing, thank God. If you've heard the term "Google My Business," it's actually a really good thing for your business. Your Business' Google My Business listing gets a ton of SEO real estate on Google's search engine results page when users are searching for your business name, address, phone number or even keywords related to your business that do not include your business name. For example, "coffee shops in rochester hills, mi" triggers maps results first. These Maps results are triggered by and tied to optimized Google My Business listings. I've blogged at length about Google My Business, but also have created this video for those of you small business owners or marketers of emerging brands who may not have any idea the status of your business listings as it relates to Google My Business. If you have one location or 500+ or anywhere in between, here's how to find out the status of each of your locations' Google My Business Listing.

WordPress and Search Engine Optimization Help Is your WordPress Website getting totally spammed with comments? Are your blog posts seeing any kind of legit comments from real readers? If your answer to the first question is yes, and your answer to the second question is no, then you can and should definitely turn off comments in WordPress. Here's how. 1. Go to your WP Admin 2. Go to Settings > Discussion in the left hand menu 3. Uncheck - "Allow people to post comments on new articles" 4. Save Changes

Top Forms WordPress Plug-Ins One of our favorite WordPress Plug-ins is Gravity Forms. It not only allows simple form building, but it has great styling capabilities, and the ability to extend into many integrations with CRMs and Email Marketing Platforms. It is great for not only lead generation, but also submission routing based on conditional logic, and allows for multiple if / than scenarios. It also extends into WooCommerce and other plug-ins. One of the most simple things you can do in Gravity Forms that provides the most value is downloading form submissions into a CSV file for safe keeping and tracking. This video shows you how. Or read here: 1. Log into your WordPress Admin 2. Go to "Forms" on the left hand side of the page - hover 3. Select "Import/Export" 4. Select your form from the dropdown 5. Check the "Select All" checkbox 6. Click the blue "Export" button 7. BOOM! You're all set.

Have you ever searched for a website, hopefully not your website, and seen a "THIS SITE MAY BE HACKED" message on the Google Search Results page? If it's your site, it can be devastating, but it's actually pretty easy to fix. This podcast tells you how. Here's what you'll need: 1. FTP Access to your website. 2. A Google Search Console Account. 3. A web developer that can clean up malicious files and scripts. Here's what to do to Fix the SITE MAY BE HACKED message on Google Search Engine Results: 1. Register and verify your site in Google’s Search Console 2. Sign in to Search Console and check the "Security Issues" section to see details of sample URLs that might be hacked. Fix the security issue that allowed your website to be infected. Otherwise, your site is likely to be reinfected. 3. Read our resources for hacked sites for detailed information on how to fix your website. 4. Request a review in the Security Issues section in Search Console when your entire website is clean and secure. After we check that your site is fixed, we'll remove the "This site may be hacked" message. 5. For a comprehensive list of what you can do if your site was compromised, please refer to the Google Hacked! guide. 6. Use Fetch as Google after fixing your site, and verify that the page appears the same to Google as it does to a user. If it doesn't, that is considered cloaking, which is a violation of our guidelines. 7. When you're sure that your site is no longer compromised, select Request Review on the Manual Actions report. 8. After you’ve submitted a reconsideration request, be patient and watch for review status messages in your Search Console account — we’ll let you know when we’ve reviewed your site. If we determine your site no longer contains problematic content, Google will remove the compromised warning from our search results.

ECommerce Marketers and Small Business Owners, this one is for you.  Facebook Ads is a super-robust platform with the ability to do a lot of custom audience targeting to people who fit the exact audience profile likely to be interested in your product, as well as buy your product. And if you have a product or a suite of products that lends itself to repeat purchases, the Facebook Purchase Objective Ad is perfect for you.  This video teaches you how to run a Facebook Ad to the most likely people to buy from you - those who have already bought from you in the past. Here's how to follow along if you'd rather read instructions: Step 1: Log into business.facebook.com Step 2: Select your Ad Account Step 3: Click the green button with the plus mark that says "CREATE." Step 4: Select "Conversions" from the ad objective column. Step 5: Select "Purchase" from the Objective at the top of the ad. This will run your Facebook Ad to people that have already purchased items from you. Keep in mind you can also customize your Facebook Tracking Pixel to run ads to people who have purchased a specific product. Like socks that go with shoes, or jeans that go with a t-shirt, or a skin care product that goes with a supplement. Or, a refill of a supplement that you know they'll need more of after a certain time period. :)