Ep.99 - What Does The New Google Ads Look Like? Campaign Set-up Overview - Data Driven Daily Tip 221

I'm a huge fan of the new Google Ads. It's the replacement to the old Google Adwords.

This podcast takes an in-depth look at what's like to start to set up a campaign now.

Some things that have changed / improved include: Ad goals/objectives (huge for relevancy), audience targeting (the best feature), and the ability to set sitelink extensions from the start of a campaign (this improves quality score).