Sports Card Strategy Show

I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on the mail randomly. All I know is, we run Google Adwords Express Campaigns for them, also known as Smart Campaigns for Small Business under the new Google Ads Branding. So I did what any good digital marketer does, research, followed by practice. And here's what I learned: Google Beacons can be placed at your business location(s) to help get you more reliable data regarding "most popular times." They do this by communicating with your customer's mobile phones which have location services enabled. biziq.com says that some businesses have been running Google Ads campaigns have been receiving some randomly to set-up and test the functionality and use (Beta cases). So that explains our client getting one, or your business randomly getting one. Even though that's kind of weird, the more important question is "what the heck is a Google Beacon?" According to Google, If your customer has enabled location services on their phone and depending on the number of customers who visit your business, the Google Beacon can send an increasing variety of types of information to your customer’s device such as: Customer reviews and other content such as photos from people who’ve also visited your business. Prompts for them to review your business on Google. Your business’ location on Google Maps when they’re nearby. Other information features as Google ads them. Google Beacons improve the location insights Google provides your business. In addition to sending information to your customers right to their mobile device when they’re near your business, by using a Google Beacon at your business, Google can provide you with better insights and analytics information as part of their Locations Insights pilot program. The location insights that Google can provide you with include: Information on when people visit your business including when your busiest times are. Information about the length of time customers spend at your business. Information on the frequency of customer visits and one the percentages of multiple visits by your customers. I'm HUGE on getting a ton of this kind of data from Google My Business, and it seems like Google Beacons are basically a way of garnering additional data as well as ensuring it's the most accurate it can possibly be. For more on how to set up Google Beacons, I recommend visiting this link from Google's Developers Documentation. Additionally, Beacons provide a high quality context signal that allows you to mark a particular place in the world, improving place detection. Google can use that signal to improve your business' presence on Google Maps. Click here to learn more about Google Place Visits. With the Nearby Messages API, you can build apps that detect beacons and retrieve messages that have been associated with them. Examples include showing the bus schedule when your user is waiting at a bus stop or providing ticket availability at a theater kiosk. When using the Nearby API

Raise your hand if you know what a heatmap of your website is! It's okay if you have no clue, that's why I'm here, friends. :) A heatmap is a recording of a visualization of your EXACTLY where users have clicked and scrolled to most often over a certain period of time. This video shows you how to implement a heatmap on your website, and talks a bit about how to read the data. After all, getting the data is half the battle, but interpreting and making decisions on how to use it is the other half.

The world of Google Webmaster Tools has changed. It used to be super easy to find "Fetch As Google" or "Robots.TXT" tester in the old platform, but now that Google has changed their SEO Tool to Google Search Console, it is harder to find these tools. This video not only shows SEO Analytics and Web Developers how to find the tools you were used to seeing in the old platform, but it shows Small Business Owners and Marketing Directors what to do when they get a "Coverage Issue" email from Google. So if you have received emails that look like this...No pasa nada. Just click "View Issue Details" and follow along to the instructions in this audio. It's all part of the plan. Google Search Console is like that second grade teacher that you loved that told you how to fix the problem you got wrong on your homework, so ultimately, you pass the test and get better.

I’ve written at length about how tools like WordPress and GoDaddy Managed WordPress can help save time, money and help companies gain efficiencies. Especially WordPress Design and Development companies.

I admit, I use hyperbole quite a bit, but I also religiously try to stick to the data, and the data is saying that nearly $770 million will be spent on podcast advertising by 2020, which suggests a massive trend towards user attention being on audio, podcasts, and Alexa-enabled devices, and there is data to prove it. 22% of Americans have smart assistants in their home, up from less than 1% a year ago. That’s huge, people. This is the next way to get your audience’s attention. Amazon’s Alexa (Echo Device) holds 71% of the voice market, followed by Google Home at 18%, Microsoft Cortana at 10% and Apple HomePod at less than 1%. 88% of 12-24 year olds listened to online audio in the last month. Estimated hours of weekly online audio that will be consumed in 2018: THIRTEEN HOURS AND 40 MINUTES PER WEEK. That’s insane. Name something else other than sleep or work that you do that often each week. And now, just like you can target your exact customer personas and demographics and interest groups on Facebook Ads, Instagram Ads and Google Ads, you can also target them via Audio Podcast Advertising, thanks to Anchor.fm. Not only is this something that Small Business Owners and Marketing Directors at emerging brands need to look at as part of their paid advertising strategy, but it's also something that those same people can look at as a monetization strategy for their content. To learn more about how it works, watch the video on this page, click here, or submit this form.

Data Driven Daily Tip 234 - What if I told you you could, for around $1-$2 per person, get qualified real people to "follow your business." If I said, hey Small Business Owner or Director of Marketing for X, Y, Z brand, I'll get thousands of new people that are interested in your products and services to follow your blog or subscribe to your e-newsletter for $1-$2 or sometimes less, so that you can always send them messaging that they will engage with (as long as it's quality content) and your audience will only grow, widening the top of your funnel and eventually getting them to purchase your product or service? You know, in simple terms - what if I said I could "get more people who are interested in your product or service to walk into your store, look around, and allow you to send them promotions all the time to get them to keep coming back and looking?" Great right? Now, what if I told you that you didn't have to pay us to do it for you, all you had to do is take our word for it and learn how to do it yourself from right here? Lastly, would you still be interested if I told you it had to do with Facebook? Say what you will about all the Facebook news related to privacy and scandal, etc. The reality is that it's one of the top two marketing platforms in the world. The other, debatably, depending on your business' target audience, is also owned by Facebook, and is known as Instagram. In this Data Driven Daily Tip video, I go further into why this is and how to do it. How to run a Facebook Page Promotion (Like Campaign). If you truly care about growing your business, you'll leave your personal opinions on Facebook at the door, and you'll listen to the data and run Facebook Ads and Page Promotions.

Data Driven Daily Tip 233 - It's actually super convoluted to use Facebook Business Manager to manage your Facebook Page(s) and Facebook Ads Account(s). But as a social media marketing agency and digital strategists that manage accounts for several clients and are constantly requesting access and navigating the process, we also understand the value of using Facebook Business Manager. It allows brands to have multiple employees or agency strategists play a role in collaborating on Facebook and Instagram Ads. You may have one person or agency be in charge of determining an ad objective strategy or budgeting optimization strategy. You may have another person managing overall spent and ROAS. It would also make sense to have another producing creative and A/B Testing. Facebook Business Manager not only allows for this type of collaboration between brands and agencies, but it also protects the brands from who can access their data and control their assets. Because it's super hard to type out the process of adding a Page Admin and even harder to type out the process of adding an Ads Account Admin, I've created this video for anyone needing help, and for current and future clients. :) Welcome. Remember, while this process may seem annoying at times, before Facebook Business Manager existed, there was no way for two Facebook users to collaborate within the same Ads account. So unless you want to waste your time using multiple credit cards for spend and manually adding together budget and performance numbers from multiple Facebook Ads accounts, just get into using Facebook Business Manager. And once you're set up, life is super easy.

This is one of the more utilitarian Data Driven Daily Tips, but it's a super important one. Many Small Business Owners and marketing directors don't ever log into Google Analytics, so they don't even really know how to manage the users on their account.

B2B Marketing Begins on LinkedIn, and to do it really well, including running targeted ads to the companies you want to win business from, or the employees you want to hire, installing the LinkedIn Pixel helps you get the frequency you need from the audience that is most interested in you and qualified to become a true lead or eventual customer. Step 1 is to visit - https://www.linkedin.com/ad-beta/accounts Step 2 is to click on Account Assets Step 3 is to click on Conversions, then grab your pixel code snippet into the global header of your website.

Marketers and Small Business owners, you know what Remarketing and Custom Audiences ARE, you just don't know how to implement them. You know, what they DO, you just don't know how to make it happen for your business. We do. When a visitor comes to your website and shows interest in a particular product or service, then leaves, comes back, leaves, comes back, sees an ad for you, comes back, leaves, sees another ad, comes back and FINALLY purchases. You've seen the ad for the service or product that you visited the specific landing page for just days earlier. You've seen the ad on Facebook, and you've seen it on Websites. How does it get on Websites??? Through Google. This video explains how to set up Google Ads Remarketing Tags on your website and Configure Custom Audiences to bring interested, qualified visitors BACK to your website to convert. After all, the data shows it takes a user 3-5 times seeing a product/service before they actually fill out a form to get more information (aka, become a lead) or buy a product.