Data Driven Daily Tip 208: This video gives a solid overview of the Custom Report functionality in Facebook Ads Manager. Why is this important? 1. If you're a small business owner, this should be your easy, go-to tool to compare the data across all of your Facebook Ads and Campaigns to see not only which are performing best, but also, which Times of Day are working best, which Days of Week are working best, which Audience Segments are cheapest to acquire as new customers and on and on. 2. If you're a strategist or analysts at a digital agency, or a marketing director or VP of Marketing, you can easily examine this key data to make data driven next marketing decisions. 3. If you're a software developer, you can pull down CSV files and create easy pivot tables / interactive reports to impress your co-workers and clients. You're welcome. :)