

The ikario Podcast: human thriving in the modern world
Shane Melaugh
The world is noisy, complicated and overwhelming, but you can learn to surf the chaos. On this podcast, we explore what it takes to break free from digital distractions, addictions, social isolation and everything else keeping us down in the modern world. Learn how to become more capable, build (and stick with) good habits and become a force to be reckoned with.
The ikario podcast is hosted by Shane Melaugh and produced with the help of the ikario team.
The ikario podcast is hosted by Shane Melaugh and produced with the help of the ikario team.
Episodes
Mentioned books

Nov 24, 2023 • 51min
Content Strategy I Used to Build Multiple 7-Figure Businesses (+ Full Content Blueprint) | Episode 79
Discover a systematic approach to content creation that validates ideas and enhances audience engagement. Learn how to stand out in a crowded landscape with strategic tactics and embrace the 80-20 rule to prioritize impactful storytelling. Emphasizing experimentation, this discussion encourages creators to break free from perfectionism. Join the 21-day content creation challenge to produce and refine content effectively. Explore growth hacking techniques and build authority with a comprehensive Content Blueprint, all while fostering community connections.

Nov 24, 2023 • 47min
Mastering Content Creation FAST: 2 Essential Strategies | Episode 78
Get 3x Free Content Recipes: https://focusandaction.com/recipe
Previous Episode: • Content Consistency while Successfull...
🚀 Unlock the secrets to explosive content growth! 🚀
Join us in this insightful discussion where we share our journey as content creators, revealing strategies that led to massive follower gains (from scratch) in diverse niches. Learn about organic community building, the power of personal branding, and the successful of content creation experiments.
Discover the SSC model (Strategic, Sufficient, and Consistent) for content marketing success and explore the challenges of consistent content creation. The SSC Model: • The 3 Keys to Achieving Your Goals
00:00 - Grow your Brand with Content Fast
03:57 - Personal Brand Videos create Authority
06:10 - The SSC Model: Sufficient & Consistent
09:41 - A Lack of Strategy
14:08 - Strategy 1: Relative Positioning A
19:42 - Strategy 1: Relative Positioning B
22:22 - Content Recipes
27:58 - Strategy 2: Systematic Improvement
30:04 - (1) Focus on the Essentials
33:51 - (2) Self Review
40:40 - (3) Get Feedback
43:04 - The Content BluePrint
🔑 Key Takeaways:
- Importance of personal branding in content creation.
- Leveraging video content for authority.
- Crafting a unique voice and standing out in your niche.
- Content recipes for structured creation, featuring the "I tried X" approach.
- Adapting to trends and influencing them as you gain authority.
- Systematic improvement: Focused efforts, essentials, and constructive feedback.
- Building a backend for business success without a full-time commitment to content.
The SSC Model: • The 3 Keys to Achieving Your Goals
Get 3x Free Content Recipes: https://focusandaction.com/recipe
🎙️ Dive deep into the world of content creation with insights on contrarian vs. aligned positions, avoiding generic content with ChatGPT, and positioning within your niche. Uncover the systematic Content Blueprint we have used several times for content creation success and gain practical tips for overcoming obstacles.
Don't miss out on this guide to strategic and impactful content that resonates with your audience! 🌟
#contentcreation #DigitalMarketing #YouTubeSuccess #PersonalBranding

Nov 9, 2023 • 44min
How to Create Content Consistently & Run a Business (Video & Writing) | Episode 77
Shane, an experienced content creator, shares insights on consistent content creation, overcoming fears, short form media strategy, following a recipe, and the benefits of constraints. The podcast emphasizes the importance of publishing daily, overcoming perfectionism, and committing to bad first drafts to achieve desired outcomes.

Nov 5, 2023 • 54min
Never Have Enough Time? Here's How to Fix That! | Episode 76
In this podcast, they discuss time management and the misconception that it's solely about scheduling. They emphasize the importance of setting priorities, saying no, and managing personal energy levels. They also explore the concept of state management and its impact on well-being. The value of time and connecting work to meaning are discussed. Additionally, they provide practical insights on optimizing motivation, energy, and time management. They also introduce a protocol called Focus 90 and offer a condensed version for free on their website.

Oct 18, 2023 • 1h 5min
HyperProductive Sprint: how to get 6 months of work done in 4 weeks or less | Episode 75
Learn about the concept of hyper productive sprints and how it can help accomplish long-term goals in just one month. Discover the benefits of this approach for entrepreneurs, including launching online courses and gaining a large social media following. Explore the differences between hyper productivity and hustle culture, and learn strategies for eliminating distractions and setting intentions to maximize productivity. Discover the importance of optimizing sleep and nutrition for biohacking, as well as the benefits of working on projects with others. Explore the differences between 'done for you' and 'do it yourself' versions of the program.

Nov 15, 2022 • 57min
Just Be A Jacked Millionaire Bro... It's Not That Hard | Episode 74
Join the free ikario Community here and come talk to us:
[https://ikario.com/join](https://ikario.com/join)
FREE Class: Stop procrastination Crash Course
[https://ikario.com/crashcourse/stop/](https://ikario.com/crashcourse/stop/)
Free Class: Become an Implementer
[https://ikario.com/im-register/](https://ikario.com/im-register/)
Chapters:
00:00 - Just Be A Jacked Millionaire Bro...
07:17 - What is the Implementation Gap?
9:43 - Why "Just Try HARDER" Doesn't Work
14:43 - Don't Be An NPC
15:58 - Don't Have A Morning Routine
21:51 - Advice for Someone Who Wants to Make Money Fast
26:53 - You Have Got to Make Movement a Priority in Your Life
33:49 - As a Man You Are Judged by Your CAPABILITY
44:21 - The Last Piece of Advice for Any Man
49:37 - Be Strong Like A Jaguar
55:47 - Outro
Links & Resources Mentioned:
Alex Hormozi -- My $100,000,000 Morning Routine
https://www.youtube.com/watch?v=PFKGHL1MqkU
Alex Hormozi -- $100M Offers (Book)
https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8
Gabor Matte -- The Myth of Normal (Book)
https://www.amazon.com/Myth-Normal-Illness-Healing-Culture-ebook/dp/B0946LP9L8/
James Nestor -- Breath: The New Science of a Lost Art (Book)
https://www.amazon.com/Breath-New-Science-Lost-Art-ebook/dp/B07Z49Z32V/

Oct 13, 2022 • 58min
Creator vs. Consumer Mindset | Episode 73
Join the free ikario Community here and come talk to us:
[https://ikario.com/join](https://ikario.com/join)
FREE Class: Stop procrastination Crash Course
[https://ikario.com/crashcourse/stop/](https://ikario.com/crashcourse/stop/)
Free Class: Become an Implementer
[https://ikario.com/im-register/](https://ikario.com/im-register/)
Chapters:
00:00 - What is the Creator vs. Consumer Mindset?
04:33 - A Balance Between Consuming and Creating
10:38 - A Consumer Attitude Towards Life in General
11:03 - Example 1 - A Consumer Attitude Towards Health
17:00 - The Average Person is Extremely Unhealthy
20:49 - Example 2 - Fitness
26:37 - Example 3 - Consuming Information & Media
27:42 - How to Actually Learn Something
33:59 - Consumables Are EASY Because Someone Else is Making Money
37:52 - Self-Determined vs. Externally Determined Goals
41:34 - People Like to Think They're Doing Their Own Thinking
44:07 - Social Media and Social Discourse
49:00 - Liberals and Conservatives Want the SAME THINGS
54:26 - Conclusion + Outro
Links & Resources Mentioned:
Cured by Jeffrey Rediger M.D:
https://drjeffreyrediger.com/cured-the-life-changing-science-of-spontaneous-healing-testing/
The Human Zoo Podcast Episode:
https://ikario.com/009/
Lex Fridman and Joscha Bach:
https://www.youtube.com/watch?v=P-2P3MSZrBM
Daryl Davis - Why I, as a black man, attend KKK rallies:
https://www.youtube.com/watch?v=ORp3q1Oaezw

Oct 6, 2022 • 47min
Embrace the Struggle | Episode 72
Join the free ikario Community here and come talk to us:
[https://ikario.com/join](https://ikario.com/join)
FREE Class: Stop procrastination Crash Course
[https://ikario.com/crashcourse/stop/](https://ikario.com/crashcourse/stop/)
Free Class: Become an Implementer
[https://ikario.com/im-register/](https://ikario.com/im-register/)
Chapters:
00:00 - Intro
01:33 - I Think I'm Doing This Wrong Because It's So Hard
03:18 - Failure IS the Path to Success
07:25 - How Shane Did It Without Knowing How to Do It
11:39 - Shiny Object Syndrome + How Things Are Sold to Us
20:09 - How Do You Know When and What to Quit?
23:25 - Most People Are Strong Starters... But WEAK Finishers
29:15 - Be the Type of Person Who Cringes When You Look Back at Your Older Work
32.47 - Leading vs. Lagging Indicators
37:03 - How to Balance Between Wanting Money and Engaging in the Process
43:14 - What Advice Would You Give Your Younger Self
45:05 - You Don't Need to Go It Alone
46:19 - Closing Stoic Remarks (Outro)
Links & Resources Mentioned:
Building a StoryBrand by Donald Miller:
https://buildingastorybrand.com/
Q&A Video Playlist:
https://www.youtube.com/watch?v=WndRI9a741M&list=PLQJBlFqPEtKfxpVQ-cX4JQXdmtFlyAJVF
Join the free ikario Community here and come talk to us:
[https://ikario.com/join](https://ikario.com/join)

Sep 28, 2022 • 1h 4min
Does MORE Money make you Happier? And what is Financial Freedom anyways? | Episode 71
Free ikario Wealth Building Class:
https://ikario.com/wealthbuilding
Join the free ikario Community here and come talk to us:
[https://ikario.com/join](https://ikario.com/join)
FREE Class: Stop procrastination Crash Course
[https://ikario.com/crashcourse/stop/](https://ikario.com/crashcourse/stop/)
Free Class: Become an Implementer
[https://ikario.com/im-register/](https://ikario.com/im-register/)
Chapters:
00:00 - Intro
01:15 - What is Financial Freedom?
07:07 - Financial Freedom and Priorities
10:51 - How do you keep the ego out of being rich?
17:55 - Having Self Determined Goals
28:46 - What are the sources of externally imposed goals?
34:05 - How to identify Goals you ACTUALLY want
45:24 - Where is the line between Financial Freedom and Happiness?
51:49 - What is the link between Money and Happiness?
1:02:07 - Question Things You Learn + Outro
Links & Resources Mentioned:
Free ikario Wealth Building Class:
https://ikario.com/wealthbuilding

Sep 21, 2022 • 1h 5min
The Warrior Attitude | Episode 70
Join the free ikario Community here and come talk to us:
[https://ikario.com/join](https://ikario.com/join)
FREE Class: Stop procrastination Crash Course
[https://ikario.com/crashcourse/stop/](https://ikario.com/crashcourse/stop/)
Free Class: Become an Implementer
[https://ikario.com/im-register/](https://ikario.com/im-register/)
Chapters:
00:00 - Intro + Warrior Archetype and Real Life
04:07 - What is the Warrior Archetype?
05:36 - Make Yourself Stronger in Service of Others
10:12 - How Else Can You Be Strong and Uplift Others
15:19 - Getting Your Shit Together Emotionally is Very Attractive
16:22 - The Warrior's Attitude is a Counter to "Bubble Wrapping the World”
21:53 - There is an Optimal Amount of Childhood Trauma
23:23 - Be Unflinching in the Face of Danger
28:26 - You Don't Seek the Comfort of Delusion
35:16 - Seek Out and, If Possible, Eliminate Your Weaknesses
41:09 - The Solution to Fake Posturing
49:08 - Shadow Work
57:03 - Have Principles to Live By
58:48 - How to Find Out Your Principles and Core Values
1:01:17 - This is a Reminder to You and Me
1:04:32 - Outro
Links & Resources Mentioned:
The Book of 5 Rings by Miyamoto Masashi — [https://www.goodreads.com/book/show/25789.The_Book_of_Five_Rings](https://www.goodreads.com/book/show/25789.The_Book_of_Five_Rings)
Tao of Jeet Kune Do by Bruce Lee — [https://www.goodreads.com/book/show/57858.Tao_of_Jeet_Kune_Do](https://www.goodreads.com/book/show/57858.Tao_of_Jeet_Kune_Do)
Good to Great by Jim Collins — [https://www.goodreads.com/book/show/76865.Good_to_Great](https://www.goodreads.com/book/show/76865.Good_to_Great)
Shadow Work-shops — [https://ikario.com/shadowwork](https://ikario.com/shadowwork)
Somatic Theory — [https://en.wikipedia.org/wiki/Somatic_theory](https://en.wikipedia.org/wiki/Somatic_theory)
ikario Community — [https://ikairo.com/join](https://ikairo.com/join)