What You Need to Know About Creating a Course to Launching It Successfully | Episode 80
Jan 3, 2024
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Learn how to create and launch a successful course, including involving your audience in the process, understanding their real problems, and avoiding superficial aspects. Consistency is emphasized, along with the power of testimonials in building trust and attracting potential clients.
Involving the audience in the course creation process ensures that the course is relevant and valuable to their needs and desires.
Collaborating with the audience from the beginning, by announcing the intention to create a course and asking for input, leads to a more effective course launch.
Deep dives
Collaboration with Audience
The speaker emphasizes the importance of collaborating with your audience when launching a course. Many people make the mistake of retreating into their own creative bubble and creating a course without getting input from their audience. The speaker encourages involving the audience in the course creation process, asking for their ideas, needs, and feedback. This collaborative approach ensures that the course is relevant and valuable to the audience.
Build Your Course in Dialogue with Your Audience
The speaker advises creating the course in collaboration with the audience through ongoing dialogue. This can be done through email newsletters, online communities, or other forms of communication. By engaging the audience and asking them what they want to learn, what challenges they face, and what specific problems they need help with, the course creator can develop a course that directly addresses the audience's needs and desires. Thus, the speaker highlights the importance of actively involving the audience in the course creation process for optimal results.
Avoiding the 'Product First' Mindset
The speaker warns against the common mistake of developing a course first and then figuring out how to sell it. Instead, the speaker suggests reversing the approach by creating the course in collaboration with the audience and involving them in the process from the beginning. By announcing the intention to create a course, asking for audience input, sharing updates, and even pre-selling the course before it is created, the course creator can ensure that the course caters to the audience's wants and needs, allowing for a more effective course launch.
How We Create Our Courses and Launch Them
#marketing #coursecreation #creator
What questions do you have about doing your own course launch?
Chapters
00:00 - Intro + What We've Actually Done Ourselves
01:46 - BIGGEST MISTAKE Everyone Makes in Launching Their Course
04:08 - How to Create Your Course With Your Audience
06:01 - How I Created the Focus&Action Productivity Course
07:02 - How to Get Your Audience to Tell You What Course to Make
10:10 - How I Turn My Audience's Problems into Winning Offers
13:59 - Everyone Has This Problem & How to Overcome it
18:57 - Pillar #1 - Understand Your Audience & Their REAL Problems
21:10 - Different Launch Methods & Basic Principles of Course Launches
26:05 - The Intention Behind Your Course Launch Matters
30:33 - KLT + Abundance Mindset + Helping People
32:03 - Never Be Desperate, Have The Celebrity Frame
37:37 - Do It YOUR Way & Find The Overlap With What Works
40:31 - Have a System for Capturing Testimonials
42:26 - Get Testimonials Before You Even Launch Your Course
45:01 - Social Proof & Testimonials are KING
49:11 - How Much Do Techniques, Tactics & Strategy Matter?
54:53 - Examples of How We Did Different Course Launches
56:01 - What Questions Do You Have For Us?
57:33 - Be OK With Knowing That You're Not Perfect
Email us at hello@ikario.com if you have questions about How to Do a Course Launch
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