The ikario Podcast: human thriving in the modern world

How to Create Content Consistently & Run a Business (Video & Writing) | Episode 77

Nov 9, 2023

Shane, an experienced content creator, shares insights on consistent content creation, overcoming fears, short form media strategy, following a recipe, and the benefits of constraints. The podcast emphasizes the importance of publishing daily, overcoming perfectionism, and committing to bad first drafts to achieve desired outcomes.

43:54

Creator website

Episode guests

Shane

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Consistent content creation yields desired outcomes; overcome perfectionism by starting with daily publishing.

Embrace experimentation and authenticity in content creation to overcome fear and improve skills.

Deep dives

Consistency in Content Creation

Creating content consistently can be a challenge for many people. The fear of putting out content holds people back, even experienced content creators. The fear is often driven by perfectionism and the worry of not being good enough. However, the solution is to push through the fear and start publishing content daily. By publishing daily, you practice and improve faster. In the beginning, your content may not be perfect, but the focus should be on getting into the routine of publishing. Perfectionism should be set aside, and instead, embrace the 80% rule. Make content that is 80% as good as you can make it and focus on skill-building and repetition. By following a recipe or structure for your content creation, batch your work, and embrace constraints, you can consistently produce content and improve your skills over time.

Introduction

2min

Overcoming Fear and Consistently Publishing

4min

Creating Short Form Content

17min

Consistently Creating Content

9min

The Benefits of Constraints in Creativity

9min

The Importance of Consistency and Skill Improvement in Content Creation

3min

Get the Focus 90 Protocol: https://focusandaction.com/f90/ Previous Episode, Time Management Secrets: https://youtu.be/tlrlQHhQMUg In this podcast episode, we explore the art of maintaining consistent content creation and the common fears that hinder this process. Shane, drawing from his extensive experience in content creation, shares valuable insights, including his recent successful venture that kickstarted with daily content on TikTok, resulting in a substantial and engaged audience. The primary message is clear: consistent content creation yields desired outcomes. The episode delves into the prevalent fear that often hampers people from creating content regularly, frequently stemming from perfectionism. Overcoming this fear is as simple as starting with daily publishing. Tune in for a thought-provoking conversation on the significance of consistent content creation in reaching your objectives. 00:00 How to create Content Consistently 02:07 The Fear of Creating: Perfectionism 03:38 Why "Publish Daily" is a Solution 06:11 Overcoming Resistance to Shorts 08:25 Short Form Media Strategy (Video & Writing) 14:41 Imposter Syndrome 20:00 Follow a Recipe 23:27 Batch your Process 28:29 Commit to Bad First Drafts 31:09 Constraints & Creativity 33:09 The 80% Rule 37:05 Repetition of Ideas 38:34 Content: The Infinite Game 40:41 The Skill Creates the Outcome Get the Focus 90 Protocol: https://focusandaction.com/f90/ Previous Episode, Time Management Secrets: https://youtu.be/tlrlQHhQMUg Visit our website: https://ikario.com/

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