Content Strategy I Used to Build Multiple 7-Figure Businesses (+ Full Content Blueprint) | Episode 79
Nov 24, 2023
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Discover a systematic approach to content creation that validates ideas and enhances audience engagement. Learn how to stand out in a crowded landscape with strategic tactics and embrace the 80-20 rule to prioritize impactful storytelling. Emphasizing experimentation, this discussion encourages creators to break free from perfectionism. Join the 21-day content creation challenge to produce and refine content effectively. Explore growth hacking techniques and build authority with a comprehensive Content Blueprint, all while fostering community connections.
A systematic approach to content creation, including low-cost Facebook ads for idea validation, is crucial for resonating with audiences.
Overcoming perfectionism is essential; the '80% rule' encourages consistent content output that fosters improvement over time.
Engaging with a community for feedback enhances content quality and delivery, while establishing accountability among creators for greater success.
Deep dives
The Content Creation System
A robust content creation system is essential for gaining views and followers while growing an audience and business. This system emphasizes the importance of not just creating content but also validating content ideas before production. By employing techniques for idea validation, content creators can ensure their material resonates with the target audience, minimizing the chance of producing irrelevant content. The ultimate goal is to elevate performance slightly above average, thus increasing the probability of producing successful content pieces.
Idea Validation Techniques
One effective method for validating content ideas involves utilizing low-cost Facebook ads to gauge audience interest. By testing numerous ad variations, creators can identify which headlines or content themes attract the most clicks and engagement. For example, contrasting problem-oriented headlines against solution-oriented ones can reveal which resonates better with the target market. This approach allows content creators to refine their ideas based on real data rather than assumptions, ultimately improving relevancy.
Overcoming Perfectionism in Content Creation
Perfectionism can significantly hinder content output, often leading to long production times for a single piece. Embracing the '80% rule' encourages creators to publish content that is 'good enough' rather than obsessing over achieving perfection. By adopting a mindset focused on consistent output, creators can foster improvement over time and reduce the fear of negative feedback from audiences. This shift enables more efficient content production, allowing creators to publish consistently while honing their skills.
Experimental Approach to Content
Employing an experimental mindset aids in efficient content creation by encouraging creators to produce content in rounds and evaluate outcomes regularly. This systematic approach enables creators to experiment with various content recipes and styles, analyzing the responses to identify what works best. For instance, testing different types of video hooks allows creators to discern which methods garner the most engagement. By treating content creation as a series of experiments, creators can pivot quickly based on performance data, reducing time spent on unproductive content.
The Importance of Feedback and Community
Establishing feedback loops and engaging with a community of content creators can provide valuable insights for improving content quality and delivery. Surrounding oneself with peers who can provide constructive criticism can highlight areas that need enhancement, such as storytelling and emotional connection. This network not only assists in refining content but also fosters accountability and support among creators navigating their content journeys. Engaging feedback ultimately leads to stronger content and greater audience connection.
In this episode, we delve into our content creation system, emphasizing the importance of generating and validating ideas while ensuring alignment with audience interests.
Join us as we navigate the challenges of standing out in a saturated content landscape, discuss the significance of audience engagement, and share tips on overcoming perfectionism in your content creation journey.
Key Topics
Systematic Approach to Content Creation:
Learn about the need for a systematic approach and discover how low-cost Facebook ads can be valuable tools for idea validation.
Standing Out in a Saturated Landscape:
Explore strategies to stand out in a crowded content space and understand the importance of refining content ideas through audience engagement.
The 80% Rule:
Overcome perfectionism by focusing on critical elements like storytelling and emotional appeal, adhering to the 80% rule.
The 20% Rule:
Prioritize impactful aspects such as clarity, emotional appeal, and storytelling, and learn how they contribute to successful content creation.
Discover the benefits of producing content in rounds of 10 for evaluation and improvement. We emphasize the importance of strategic execution, building authority, and engaging your audience.
Join the 21 Day Content Creation Challenge:
To facilitate your improvement, we present a three-week content creation challenge. The goal is to produce five short-form content pieces per week. You will receive the content blueprint system, recipes, and strategies to overcome barriers, build momentum, and establish a personal brand.
The challenge kicks off in the first week of December, concluding just before the last week of the month.
Challenge Highlights:
Content Blueprint System: Receive a comprehensive system, including recipes and strategies for effective content creation.
Accountability and Feedback: Overcome content creation barriers with accountability and feedback, fostering rapid idea validation.
Bonuses: Early sign-ups enjoy bonuses such as a strategy call and a Facebook ads masterclass.
Embark on this transformative journey to enhance your content creation skills and make a meaningful impact. Visit https://focusandaction.com/content to sign up for the three-week challenge. Let's create compelling content together!
Previous Episodes:
1 - https://youtu.be/v8JHmy5JegE
2 - https://youtu.be/nAz5WTB-8tI
Chapters
00:00 - Validating your content ideas
02:35 - Low Cost Facebook Adverts
06:00 - How to find headlines
08:11 - Talking to People
14:00 - What do people care about
16:00 - I'm not good enough
20:00 - Identify the 20% that matters
22:17 - Get off the endless hamster-wheel
25:42 - Strategic Execution
32:24 - Importance of Feedback
35:53 - 21 Day Content Challenge
43:12 - focusanndaction.com/content
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