Marketing Operators

Former CMO Tyson Drake discusses merchandising, effective marketing campaigns, product classification, forecasting, inventory management, top-of-funnel advertising, measuring marketing channels, challenges in measuring TV, post-purchase surveys, mental availability, frameworks for decision-making in marketing, and applying music concepts to marketing strategies.

The podcast discusses tactics to create revenue-driving customer experiences, including the impact of product information, AI for support, video content for education, trusting your gut, balancing discounts and brand value, pricing strategies, and testing messaging for perception.

The podcast dives into international expansion strategies, challenges, and successes, including tips on team building and timing. They discuss shipping hurdles, localization, and building specialized teams. Insights on media mixes, influencer partnerships, and market nuances for successful international growth.

Exploring Conversion Rate Optimization (CRO) strategies, testing CRO initiatives, optimizing team structures in e-commerce, leveraging video experiences for revenue, testing customer journey optimization, intuitive website navigation, balancing testing decisions, measuring incrementality with marketing science, and informed upselling strategies.

Marketing expert Ashton Wall shares insights on influencer marketing strategies, EMV impact, product launches, and flagship partnerships. Discusses gifting vs. seeding, dynamics of influencer marketing, and navigating brand vs. growth debate.

Topics covered include building high-performing teams, insourcing vs outsourcing, scaling channels, finding new growth opportunities, influencer marketing, software solutions evaluation, underrated software tools, and overrated software in the industry

Exploring successful product launches by Ridge Wallet and Cody's Brand, analyzing market and customer needs, using data and gut instinct for product development, coordinating project management for launches, teasing and launching new products, and sustaining product success.

Join paid social legend, David Herrmann, in a discussion about navigating Meta's performance issues, importance of diversifying ad spend across different channels like Pinterest, Snapchat, and Twitter, testing and scaling strategies, minimizing creative testing, optimizing campaigns by product offerings and asset types, challenges of consolidation, importance of creative diversity, and measuring performance by placement.

Explore how 9-figure brands structure organizations and manage teams. Topics include team building, campaign planning, hiring the right people, organizing teams by channel, effective async communication, and power of written communication.

Exploring the complexities of forecasting in businesses, from Ridge Wallet's approach to cohort-based forecasting. Balancing goals and morale, preparing for high growth, and the lessons learned from mistakes. The podcast delves into the pitfalls of over and under forecasting, opportunity cost, and informed decision making for business growth.