Marketing Operators E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships
Dec 17, 2024
Dive into the exciting world of e-commerce advertising with a focus on AppLovin, the latest buzz in ad channels. Discover insights from recent holdout tests revealing its impact on sales and customer acquisition. The conversation turns to strategies for scaling paid social through creative testing and enhancing ads' effectiveness. They also discuss cleverly reactivating customers and the complexities of measuring marketing efficacy across various platforms. Tune in for innovative tactics and a fresh approach to digital marketing!
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Accidental Birthday Plans
- Connor and Cody wish each other happy birthday.
- Cody accidentally made plans for his birthday dinner while planning a get-together with friends.
Christmas Eve Analogy
- Jason recalls feeling like a 10-year-old on Christmas Eve, but with the uncertainty of sales projections instead of presents.
- They hope for a successful Black Friday and Cyber Monday.
Creative Testing for Scalability
- Scaling paid social requires creative testing to combat decreasing efficiency with increased spending.
- Increased creative output helped Hexclad maintain efficiency while significantly increasing ad spend.