Marketing Operators
E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships
Dec 17, 2024
Dive into the exciting world of e-commerce advertising with a focus on AppLovin, the latest buzz in ad channels. Discover insights from recent holdout tests revealing its impact on sales and customer acquisition. The conversation turns to strategies for scaling paid social through creative testing and enhancing ads' effectiveness. They also discuss cleverly reactivating customers and the complexities of measuring marketing efficacy across various platforms. Tune in for innovative tactics and a fresh approach to digital marketing!
01:07:33
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Quick takeaways
- The hosts celebrate personal milestones while discussing how timing influences sales performance and marketing strategies in e-commerce.
- Creative testing is essential for optimizing ad spend, as varied outputs enhance understanding of effective advertising and improve ROI.
Deep dives
Celebrating Milestones and Sales
The discussion begins with a personal touch as one host celebrates his 31st birthday, sharing how he unexpectedly made birthday plans that coincided with a dinner outing with friends, including the CEO of Ridge. The conversation highlights the timing of peak sales days around his birthday, particularly how sales improved right before and during this festive period. There’s a sense of positivity as the host notes that the successful sales days made for an enjoyable birthday celebration. This blend of personal life and professional success illustrates the impact of timing and collaboration in both personal and business contexts.
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