Today we are getting into the hottest new ad channel in ecommerce right now - AppLovin. We discuss how we’ve been using it within our brands, the pros and the cons of this emerging channel, and whether it's a scalable alternative to Meta Ads. Cody shares results from his team's recent holdout test, breaking down AppLovin's impact on incremental sales, new vs. repeat customers, and CPAs. We also unpack broader strategies for driving growth across paid media, creative campaigns, and channel diversification.
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00:00 Celebrating Milestones and Sales Success
02:47 Scaling Paid Social: Creative Testing Strategies
05:49 Exploring AppLovin: The New Ad Channel
18:11 Understanding AppLovin's User Base and Growth
23:49 Measuring Incrementality: The AppLovin Test Results
29:46 Reactivating Customers: The Cost-Benefit Analysis
33:40 Customer Reactivation Challenges
36:01 Understanding Incrementality and Profitability
39:14 Analyzing New Customer Acquisition
46:07 Exploring the Limitations of Customer Exclusions
51:04 Innovative TV Campaign Strategies
56:24 Measuring TV Campaign Effectiveness
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