Marketing Operators
E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad
Dec 31, 2024
In this engaging discussion, Shane Rostad, co-founder of Cheeky, shares insights from launching a successful all-natural body care brand with 10,000 orders in its first month. He delves into effective strategies for product positioning and messaging, crucial for standing out in a crowded market. Shane emphasizes the importance of customer lifetime value and the art of post-purchase upselling to enhance revenue. Additionally, he highlights how to creatively engage audiences and personalize customer journeys for sustainable growth.
01:13:10
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Quick takeaways
- Shane Rostad emphasizes the importance of brand positioning and strategic messaging to effectively capture customer attention in a saturated market.
- Optimizing post-purchase experiences through tailored upsells can significantly boost average order value (AOV) and improve customer satisfaction.
Deep dives
Shane's Transition to Brand Side Marketing
Shane Rostad discusses his shift from providing marketing services to working directly with a brand as the head of growth at Hexclad. This transition has provided him with a 'brand glow' as he navigates the challenges of growth on the inside, comparing it to the previous role where he could walk away from problems. As he becomes more acquainted with brand-side operations, Shane highlights how the responsibility has shifted from not only strategizing initiatives but also dealing with the outcomes directly. This experience has not only changed how he perceives marketing but also deepened his understanding of the complexities involved in growing a brand.
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