Marketing Operators E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad
11 snips
Dec 31, 2024 In this engaging discussion, Shane Rostad, co-founder of Cheeky, shares insights from launching a successful all-natural body care brand with 10,000 orders in its first month. He delves into effective strategies for product positioning and messaging, crucial for standing out in a crowded market. Shane emphasizes the importance of customer lifetime value and the art of post-purchase upselling to enhance revenue. Additionally, he highlights how to creatively engage audiences and personalize customer journeys for sustainable growth.
AI Snips
Chapters
Transcript
Episode notes
Cheeky Launch Success
- Cheeky, a new creator-led brand, launched with 10,000 orders in its first month.
- This was achieved through a single YouTube video showcasing the soap-making process.
Leveraging Creator Partnerships
- Leverage creator partnerships and authentic content to drive initial sales.
- A single, well-crafted video can generate significant demand.
Sustainable Growth over Hype
- Focus on understanding customer lifetime value (LTV) rather than solely on launch hype.
- Sustainable growth is more valuable than short-term spikes.