Shane Rostad
Co-founder of Cheeky, a creator-led brand that achieved 10,000 orders in its first month. Expert in CRO strategies and transitioning from marketing services to brand side.
Best podcasts with Shane Rostad
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Dec 31, 2024 • 1h 13min
E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad
In this engaging discussion, Shane Rostad, co-founder of Cheeky, shares insights from launching a successful all-natural body care brand with 10,000 orders in its first month. He delves into effective strategies for product positioning and messaging, crucial for standing out in a crowded market. Shane emphasizes the importance of customer lifetime value and the art of post-purchase upselling to enhance revenue. Additionally, he highlights how to creatively engage audiences and personalize customer journeys for sustainable growth.
Aug 20, 2024 • 1h 36min
E021: Shane Rostad on CRO: The DOs and DON'Ts of Conversion Rate Optimization
Shane Rostad, a conversion rate optimization expert, dives into the intricacies of CRO and effective testing strategies. He highlights the importance of balancing profit optimization with brand reputation while emphasizing the need for patience in testing to avoid premature conclusions. Shane discusses the nuances of interpreting test results and the significance of customer segmentation. He provides insights on optimizing free shipping thresholds and the need for thoughtful, intentional testing to achieve sustainable growth in marketing efforts.
