Marketing Operators

In this discussion, Krista Dalton, CMO and SVP of Digital at Tecovas, shares insights on how her brand uses data-driven strategies to evolve while staying true to its roots. She highlights the balance between creativity and analytics in decision-making and the importance of understanding customer needs. Krista dives into how AI streamlines processes and enhances marketing efficiency, emphasizing collaboration within teams. Additionally, she discusses the brand's expansion into new categories while ensuring alignment with their core mission.

Dive into the secrets of crafting high-performing ad creative strategies for success on Meta. Uncover a 10-point creative framework that treats creativity like targeting. Explore how early-stage brands can evolve from last-click metrics to more nuanced approaches. Discover the importance of aligning creative tactics with media strategies and the role of audience targeting in enhancing engagement. Plus, learn about maximizing performance through influencer partnerships and the significance of creative diversity in reaching diverse demographics.

Dive into the world of Meta's Conversion Lift Testing, exploring its impact on ad performance and its practical applications. Discover how AI is transforming creative production, making content more efficient and personalized. Unpack effective strategies for product seeding and influencer outreach, focusing on maximizing engagement and metrics. Learn the nuances of running incrementality tests for significant ad spend, and how the evolving landscape of tech is reshaping marketing. This insightful discussion covers everything from testing methodologies to innovative brand strategies.

Karly Craig, author of 'Email Is Not Dead' and CMO at No Days Wasted, shares powerful insights into email marketing's evolution. She emphasizes how many brands overlook automated marketing flows, particularly gain from welcoming and post-purchase strategies. Karly advocates for creativity in emails to enhance engagement and explores retention techniques that prioritize value over discounts. With practical advice on crafting anticipation for product drops, she highlights the importance of tailored messaging to drive conversion and customer loyalty.

The podcast dives into the viral marketing fail of Saratoga water, discussing how brands can better seize similar moments. Insights on Meta's Andromeda reveal how AI is transforming ad strategies and enhancing campaign performance. The hosts also explore the role of AI in creative production, including how it's streamlining workflows and boosting ad efficiency. Additionally, they tackle the evolving landscape of e-commerce and the importance of brand engagement during viral trends, all while maintaining authenticity and leveraging influencer culture.

Discover the secrets behind setting KPIs that drive real results. Learn how transparency in reporting can boost team performance and keep everyone aligned. The discussion covers the balance between objective and subjective goals, along with the importance of effective meetings. Delve into the complexities of measuring success through data while avoiding common pitfalls. Plus, find out how to enhance accountability and make data-driven decisions that align with both short-term and long-term business objectives.

The conversation dives into the evolving landscape of Meta advertising, emphasizing the shift towards targeting users already in-market. Marketers discuss the limitations of optimizing solely for purchase conversions, suggesting innovative strategies for incremental growth. The hosts explore testing methodologies, creative diversity, and how different revenue stages influence ad objectives. They also highlight the importance of measuring causality in marketing and the need for brands to adapt their strategies amidst rising costs and diminishing returns.

It’s a full house today with Cody back, and we’ve got a jam-packed episode - first up, the Tacovas Ad that’s got the marketing world talking - does brand marketing like this really drive growth? We discuss the line between long-term brand building and immediate performance results, and explore how top DTC brands are navigating that balance. We also get into how product expansion can be a game-changer for scaling, with examples of how brands use category growth to reach wider audiences. We discuss evolving role of AI in marketing SaaS tools, the potential it has for improving creative analysis and decision-making, and why measurement and forecasting are still critical components of successful marketing strategies. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Welcome Back Cody02:11 The Importance of Day-to-Day Tracking09:09 The Tacovas Gate Discussion33:29 Preparing for Product Launches37:47 Strategic Product Launch Planning46:15 Integrating AI in Marketing Workflows55:16 The Future of Attribution Models01:00:20 SaaS Consolidation and Klaviyo's EvolutionOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsNorthbeam.https://www.northbeam.io/Episode 48: https://youtu.be/SVHyaohobcoSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Sign up to the 9 Operators newsletter here: https://9operators.com/

This week, it’s a Connor Special as we’re joined by Connor Dault, VP of Growth & Digital Product at Caraway, to discuss the role of digital product in DTC growth and how it intersects with performance marketing, UX, and conversion. We dive into Caraway’s strategic response to HexClad’s Super Bowl ad, why digital product isn’t just CRO and how Caraway builds high-performing product experiences that go beyond simple A/B testing. Connor also shares insights on balancing data-driven optimization with brand storytelling, how Caraway approaches site navigation and product merchandising, and why many DTC brands still overlook the power of digital product in driving long-term revenue.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters00:00 Introduction 01:22 Connor Dault's Background and Role at Caraway05:23 Insights from Super Bowl Weekend10:52 The Evolution of Super Bowl Advertising17:30 Lessons from Quibi's Super Bowl Experience33:54 Leveraging Current Events in Marketing39:02 Building Digital Product Teams43:50 Balancing Roadmaps and CRO Testing49:41 Insights from Incrementality Testing56:15 Common Mistakes in Digital Product Strategy01:02:33 Inspiration from Successful BrandsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠Prescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Sign up to the 9 Operators newsletter here: https://9operators.com/

Aaron Paul, founder of the affiliate marketing agency Paul Street, shares his deep insights into the world of affiliate marketing, drawing from his experience with top DTC brands like Onnit and HelloFresh. He discusses the crucial shift towards content-driven affiliates and why traditional media buying may not always be effective. Aaron highlights common pitfalls like over-reliance on coupon sites and emphasizes building trust with affiliates. He also explores innovative strategies, including hybrid agreements and the importance of community engagement in accelerating growth.