Marketing Operators
E054: From Product Drops to Post-Purchase Plays - Email Marketing with 'Email Is Not Dead' Author, Karly Craig
Apr 8, 2025
Karly Craig, author of 'Email Is Not Dead' and CMO at No Days Wasted, shares powerful insights into email marketing's evolution. She emphasizes how many brands overlook automated marketing flows, particularly gain from welcoming and post-purchase strategies. Karly advocates for creativity in emails to enhance engagement and explores retention techniques that prioritize value over discounts. With practical advice on crafting anticipation for product drops, she highlights the importance of tailored messaging to drive conversion and customer loyalty.
01:16:49
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Quick takeaways
- Karly Craig emphasizes that effective email marketing relies on automated flows, particularly underutilized welcome and post-purchase sequences that boost conversions.
- Integrating personality and category-specific messaging in emails can significantly enhance customer engagement and retention for brands with diverse product offerings.
Deep dives
Carly Craig's Background and Journey
Carly Craig transitioned from being an email agency owner to coaching and e-commerce operations. After selling her agency, she took time off to travel and reflect on her career, which ultimately inspired her to write a book titled 'Email is Not Dead.' The book arises from her extensive experience in email marketing, agency life, and working directly with brands. Additionally, her time as COO at Mini Katana allowed her to gather invaluable insights that enriched her writing and perspective on customer retention strategies.
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