Marketing Operators
E039: Scaling to $20M+ in 2 Years With a Team of Six: Dan McCormick of Create Wellness
Dec 24, 2024
Dan McCormick, co-founder and CEO of Create Wellness, shares his incredible journey of scaling a DTC business from zero to over $20M with just six employees. He discusses the importance of team dynamics and the shift from outsourcing to an in-house model. Dan also delves into innovative marketing strategies, including leveraging AI in customer management and the growing trend of creatine gummies. Highlighting the challenges in the supplement industry, he emphasizes the need for quality and effective positioning to stand out in a saturated market.
01:19:34
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Quick takeaways
- Dan McCormick emphasized the importance of creative testing in paid social media campaigns to enhance customer engagement and ROAS.
- Create Wellness identifies a market opportunity in creatine by aiming to educate and appeal to a broader audience beyond its niche.
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Connectivity Issues
The hosts express their frustrations with Starlink Wi-Fi while recording from Los Angeles, highlighting connectivity problems that result in frequent interruptions during the podcast. They humorously acknowledge the challenges of podcasting with unreliable internet and remark on the necessity of airing grievances as an integral part of the medium. This situation serves to set a lighthearted tone for the episode and brings an element of authenticity to their discussion. Host experiences reflect a common issue faced by remote workers reliant on technology.
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