Marketing Operators E039: Scaling to $20M+ in 2 Years With a Team of Six: Dan McCormick of Create Wellness
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Dec 24, 2024 Dan McCormick, co-founder and CEO of Create Wellness, shares his incredible journey of scaling a DTC business from zero to over $20M with just six employees. He discusses the importance of team dynamics and the shift from outsourcing to an in-house model. Dan also delves into innovative marketing strategies, including leveraging AI in customer management and the growing trend of creatine gummies. Highlighting the challenges in the supplement industry, he emphasizes the need for quality and effective positioning to stand out in a saturated market.
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Inspiration from Misunderstood Products
- Dan McCormick was inspired by companies like Ro, which successfully tackled misunderstood products.
- He saw similar potential in the creatine market, aiming to improve form factor and education.
Creatine User Since High School
- Dan McCormick, co-founder of Create Wellness, has been a creatine user since high school.
- This personal experience shaped his understanding of the market and its potential.
Creatine Shortage and HCL
- In 2021-2022, a creatine shortage led to people consuming a poor-tasting HCL product.
- This fueled Dan's motivation to create a better-tasting and more convenient alternative.