Dan McCormick
Founder of Create Wellness, a company specializing in creatine supplements. Shares insights on creatine's benefits and addresses common misconceptions.
Best podcasts with Dan McCormick
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16 snips
Dec 24, 2024 • 1h 20min
E039: Scaling to $20M+ in 2 Years With a Team of Six: Dan McCormick of Create Wellness
Dan McCormick, co-founder and CEO of Create Wellness, shares his incredible journey of scaling a DTC business from zero to over $20M with just six employees. He discusses the importance of team dynamics and the shift from outsourcing to an in-house model. Dan also delves into innovative marketing strategies, including leveraging AI in customer management and the growing trend of creatine gummies. Highlighting the challenges in the supplement industry, he emphasizes the need for quality and effective positioning to stand out in a saturated market.
Dec 18, 2023 • 45min
Ep 363: Zero to $4 Million in 365 Days: Dan McCormick Recreates Creatine and Stays Swole
Dan McCormick, founder of Create, a creatine gummy brand, shares his journey to $4 million in sales in the first year. They discuss market strategy, form factor, and rapid scaling. They also talk about the benefits of creatine, the convenience of gummies, and marketing for the launch. The challenges of Twitter's ad platform and expansion plans are explored.
