DTC Podcast Ep 363: Zero to $4 Million in 365 Days: Dan McCormick Recreates Creatine and Stays Swole
Dec 18, 2023
Dan McCormick, founder of Create, a creatine gummy brand, shares his journey to $4 million in sales in the first year. They discuss market strategy, form factor, and rapid scaling. They also talk about the benefits of creatine, the convenience of gummies, and marketing for the launch. The challenges of Twitter's ad platform and expansion plans are explored.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Building an E-commerce Career and Creating a Modern Creteem Brand
01:51 • 5min
Benefits of a Convenient Gummy Form of Creteen
06:24 • 16min
Choosing a Flavor and a Data-Driven Approach to Business
22:23 • 4min
Amazon Growth Strategy and Challenges
26:46 • 10min
The Challenges of Twitter as an Ad Platform
36:21 • 6min
Expanding Products and Advertising Strategies: A Discussion on Daily Supplements
42:34 • 3min