DTC Podcast

Ep 363: Zero to $4 Million in 365 Days: Dan McCormick Recreates Creatine and Stays Swole

Dec 18, 2023

Dan McCormick, founder of Create, a creatine gummy brand, shares his journey to $4 million in sales in the first year. They discuss market strategy, form factor, and rapid scaling. They also talk about the benefits of creatine, the convenience of gummies, and marketing for the launch. The challenges of Twitter's ad platform and expansion plans are explored.

45:06

Creator website

Episode guests

Dan McCormick

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Create differentiates itself by offering creatine in the form of gummies, providing convenience, better taste, and higher compliance for customers.

Create focuses on marketing through META and Amazon, leveraging the reach and demand of these platforms to drive sales and expand distribution.

Deep dives

Dan McCormick's Journey to Building Create

Dan McCormick, founder of Create, shares his background in e-commerce and how he started his own brand.

Introduction

2min

Building an E-commerce Career and Creating a Modern Creteem Brand

5min

Benefits of a Convenient Gummy Form of Creteen

16min

Choosing a Flavor and a Data-Driven Approach to Business

4min

Amazon Growth Strategy and Challenges

10min

The Challenges of Twitter as an Ad Platform

6min

Expanding Products and Advertising Strategies: A Discussion on Daily Supplements

3min

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Hello and welcome to DTC Podcast, I'm Eric Dyck. Today, we're in a bulking phase with Dan McCormick, founder of Create, a creatine gummy brand that Dan's built in public over the past year, driving it to $4 Million dollars in sales in his first year of operation...

We break down the market strategy, the form factor, and the growth marketing plan that's allowed him to scale so quickly...almost like he's on some kind of supplementation...

Stay tuned for Dan's warm takes on the CPC December Debacle, as well as what Twitter's biggest problem is (hint: It's not Disney, it's that their algo sucks.)

Along with tonnes of great insights, this podcast demystifies one of the most popular and widely taken supplements in the world...

Creatine, and much like this podcast It supplies energy to your muscles and may also promote brain health...

In fact, I'm taking it myself, can't you tell? On with the Show!

Timestamps:
00:00 - Introduction to Dan McCormick and Creatine Gummies
02:40 - Building and Scaling a Supplement Brand
05:00 - The Impact of Creatine on Health and Fitness
10:20 - Strategies for High Customer Lifetime Value (LTV)
15:30 - Utilizing Meta for Customer Acquisition
20:45 - Future Trends in Supplement Products

Hashtags:
#CreatineGummies #DTCMarketing #HealthSupplements #CustomerLifetimeValue #MetaAdvertising #Entrepreneurship #HealthAndWellness #SupplementIndustry #DigitalMarketing #BusinessGrowth

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