Today we are joined by Dan McCormick, co-founder and CEO of Create Wellness. Create went from zero to $20M+ in revenue in just two years with only six-full time employees, and today he’s sharing what those roles are and how he went about building his high-leverage DTC business. We discuss the power of positioning, agency vs. in-house teams, the future of supplement brands, team structure, retention strategies, and what makes a modern brand scalable.
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00:00 Introduction
02:13 Growth Strategies and Creative Testing
04:31 Dan McCormick and Create Wellness Overview
07:19 Identifying Market Opportunities in Creatine
10:44 Team Management and Organizational Structure
13:51 Revenue Growth and Headcount Dynamics
20:04 In-House vs. Outsourcing Strategies
26:32 Marketing Operations and Team Responsibilities
32:21 Future Growth Projections and Business Scalability
37:18 Market Trends and Challenges in the Supplement Industry
39:12 Navigating the Supplement Industry's Challenges
42:57 The Evolution of DTC Brands
46:20 Building High-Leverage Teams
56:21 Leveraging AI and Technology in Marketing
01:01:34 Capitalizing on Seasonal Trends
01:03:01 Product Expansion Strategies
01:09:19 The Power of Influencer Marketing
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