Marketing Operators

E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV

27 snips
Jan 7, 2025
Dive into the world of influencer marketing as strategies for 2024 unfold. Discover the power of product seeding and the benefits of micro vs. macro influencers. Explore the delicate balance of paid and organic partnerships while navigating diverse collaborations. Learn how to measure marketing effectiveness and incrementality, and uncover budgeting tips for optimizing ROI. Catch insights into leveraging influencers for exciting product launches and the future of influencer marketing platforms.
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ANECDOTE

First Year of Influencer Marketing

  • Cody reflects on his first year of significant investment in influencer marketing.
  • He primarily focused on product seeding and acknowledges the need for increased efforts.
ADVICE

Start Paid Influencer Marketing

  • Start paid influencer marketing to reach new audiences.
  • Combine paid posts, newsletters, and diverse content across platforms.
ANECDOTE

Caraway Home's Influencer Growth

  • Connor shares that Caraway Home saw significant growth in influencer impressions and EMV.
  • This growth was achieved by scaling their product seeding program.
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