Marketing Operators
E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV
Jan 7, 2025
Dive into the world of influencer marketing as strategies for 2024 unfold. Discover the power of product seeding and the benefits of micro vs. macro influencers. Explore the delicate balance of paid and organic partnerships while navigating diverse collaborations. Learn how to measure marketing effectiveness and incrementality, and uncover budgeting tips for optimizing ROI. Catch insights into leveraging influencers for exciting product launches and the future of influencer marketing platforms.
01:31:22
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Quick takeaways
- Product seeding is a crucial influencer marketing strategy that fosters organic engagement and authentic content creation directly from influencers.
- Understanding audience demographics and engaging micro-influencers are essential for maximizing brand visibility and targeting diverse customer segments effectively.
Deep dives
Reflecting on Successful Team Gatherings
The conversation highlights the positive experiences of a remote team's holiday party, emphasizing the importance of face-to-face interactions outside of work. The atmosphere was lively, with engaging activities such as taste-testing margaritas and enjoying branded ice cubes. The hosts acknowledge the effort put into organizing the event, particularly by team members Jason and Danny, who excelled at throwing a successful holiday party. The bond strengthened during such gatherings allows team members to connect on a personal level, enhancing overall team dynamics.
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