The Marketing Architects
Marketing Architects
Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
Top mentioned books
Here are the most frequently recommended books on The Marketing Architects podcast:
#1 Mentioned in 3 episodes
How Brands Grow
What Marketers Don't Know
Jenni Romaniuk
Byron Sharp
#2 Mentioned in 1 episodes
Advertising for Skeptics
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Bob Hoffman
#3 Mentioned in 1 episodes
The Dirichlet: A Comprehensive Model of Buying Behavior
A comprehensive model of buying behavior
George J. Goodhardt, Andrew S. C. Ehrenberg, and Chris Chatfield
#4 Mentioned in 1 episodes
Ad Scam
Bob Hoffman
#5 Mentioned in 1 episodes
Selling Creativity Short
Creativity and effectiveness under threat
Peter Field
#6 Mentioned in 1 episodes
Ogilvy on Advertising
David Ogilvy
#7 Mentioned in 1 episodes
Beyond the Last Touch: Attribution in Online Advertising
Ron Berman
#8 Mentioned in 1 episodes
Television Disrupted
Shelly Palmer
#9 Mentioned in 1 episodes
The Extraordinary Cost of Dull
John Evans
Peter Field
Adam Morgan
#10 Mentioned in 1 episodes
Bayesian Modeling of Marketing Attribution
None
Ashlad Manis-Pooley
David Arbor
Ritwick Sinha
#11 Mentioned in 1 episodes
Marketers Are From Mars, Consumers Are From New Jersey
Bob Hoffman
#12 Mentioned in 1 episodes
The Long and the Short of it
Les Binet
Peter Field
#13 Mentioned in 1 episodes
Getting Things Done
David Allen
#14 Mentioned in 1 episodes
Marketing is Bullshit
An Opinionated Take on the State of Effing Marketing
Mark Ritson
