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Marketing is Bullshit
An Opinionated Take on the State of Effing Marketing
Book •
Mark Ritson's 'Marketing is Bullshit' offers a scathing critique of contemporary marketing trends and practices.
Ritson challenges popular myths and unfounded beliefs that dominate the marketing industry.
He advocates for a return to fundamental marketing principles, emphasizing the importance of strategy, segmentation, and evidence-based decision-making.
The book exposes the flaws in trendy concepts, urging marketers to focus on what truly drives business results.
With a no-nonsense approach, Ritson provides actionable insights and practical guidance for marketers seeking to cut through the noise and achieve genuine effectiveness.
This book serves as a wake-up call for marketers to question assumptions and prioritize proven strategies over fleeting fads.
Ritson challenges popular myths and unfounded beliefs that dominate the marketing industry.
He advocates for a return to fundamental marketing principles, emphasizing the importance of strategy, segmentation, and evidence-based decision-making.
The book exposes the flaws in trendy concepts, urging marketers to focus on what truly drives business results.
With a no-nonsense approach, Ritson provides actionable insights and practical guidance for marketers seeking to cut through the noise and achieve genuine effectiveness.
This book serves as a wake-up call for marketers to question assumptions and prioritize proven strategies over fleeting fads.