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Mentioned in 1 episodes

Marketing is Bullshit

An Opinionated Take on the State of Effing Marketing
Book •
Mark Ritson's 'Marketing is Bullshit' offers a scathing critique of contemporary marketing trends and practices.

Ritson challenges popular myths and unfounded beliefs that dominate the marketing industry.

He advocates for a return to fundamental marketing principles, emphasizing the importance of strategy, segmentation, and evidence-based decision-making.

The book exposes the flaws in trendy concepts, urging marketers to focus on what truly drives business results.

With a no-nonsense approach, Ritson provides actionable insights and practical guidance for marketers seeking to cut through the noise and achieve genuine effectiveness.

This book serves as a wake-up call for marketers to question assumptions and prioritize proven strategies over fleeting fads.

Mentioned by

Mentioned in 1 episodes

Mentioned by Simon Peel as someone whose training course Adidas sent people on.
Selling in Marketing Effectiveness with Simon Peel

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