Simon Peel
Managing Partner at The Other Lot, a media consultancy. Previously Global Head of Media at Adidas, where he spearheaded transformative marketing strategies.
Best podcasts with Simon Peel
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Jul 15, 2025 • 39min
Selling in Marketing Effectiveness with Simon Peel
Simon Peel, Managing Partner at The Other Lot and former Global Head of Media at Adidas, dives into the complexities of marketing effectiveness. He reveals how Adidas learned that brand activity, not just digital ads, drove 65% of sales. Simon discusses the 'marshmallow effect,' which highlights our struggle with long-term thinking, and the differences in effectiveness adoption between the US and Europe. He also sheds light on the revenue impact of light buyers and warns about AI's potential to worsen media buying practices.
Feb 15, 2024 • 60min
Haleon global marketing VP Simon Peel consults with Rory Sutherland on healthcare & data
Simon Peel, VP of Global Marketing at Haleon, shares insights from a rich marketing career with stints at MediaCom, Mindshare, and Adidas. He discusses how healthcare marketing can create emotional connections to compete with private labels. The conversation dives into the complexities of data interpretation, the impact of shrinkflation on consumer behavior, and the importance of brand trust. Peel also critiques organizational silos that stifle innovation and highlights how strategic marketing is essential for successful medical advancements.
