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On Brand with ALF & Rory Sutherland
Haleon global marketing VP Simon Peel consults with Rory Sutherland on healthcare & data
Feb 15, 2024
Simon Peel, VP of Global Marketing at Haleon, shares insights from a rich marketing career with stints at MediaCom, Mindshare, and Adidas. He discusses how healthcare marketing can create emotional connections to compete with private labels. The conversation dives into the complexities of data interpretation, the impact of shrinkflation on consumer behavior, and the importance of brand trust. Peel also critiques organizational silos that stifle innovation and highlights how strategic marketing is essential for successful medical advancements.
59:57
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Quick takeaways
- Simon Peel emphasizes the importance of creating emotional connections in marketing to differentiate Haleon from own-brand products during economic challenges.
- The podcast discusses the balance between data-driven strategies and creative storytelling, highlighting the need for emotional engagement in advertising.
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