Marketers Are From Mars, Consumers Are From New Jersey
Book • 2015
Bob Hoffman's "Marketers Are From Mars, Consumers Are From New Jersey" offers a critical examination of the disconnect between marketing strategies and consumer behavior.
The book challenges conventional marketing wisdom, highlighting the often-overlooked realities of consumer preferences and decision-making processes.
Hoffman emphasizes the importance of understanding how consumers truly think and act, rather than relying on idealized models.
He argues for a more realistic and effective approach to marketing, grounded in a deeper understanding of human psychology and behavior.
The book's insights remain relevant in today's rapidly evolving marketing landscape.
The book challenges conventional marketing wisdom, highlighting the often-overlooked realities of consumer preferences and decision-making processes.
Hoffman emphasizes the importance of understanding how consumers truly think and act, rather than relying on idealized models.
He argues for a more realistic and effective approach to marketing, grounded in a deeper understanding of human psychology and behavior.
The book's insights remain relevant in today's rapidly evolving marketing landscape.
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Elena Jasper
Why Digital Advertising Is Failing Marketers with Bob Hoffman
