Crawling Mondays by Aleyda - SEO News, Tips and Interviews cover image

Crawling Mondays by Aleyda - SEO News, Tips and Interviews

Latest episodes

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Jul 26, 2021 • 26min

SEO For Paginations: How to Optimize your Paginated URLs for Search

Learn how to optimize your paginations for search in this episode about SEO for Paginations, with the amazing SEO specialists Orit Mutznik and Patrick Stox, covering:    1:38 Top SEO Scenarios Showing the Importance of Paginations  3:38 Top SEO for Paginations Errors You've seen   9:47 Guidelines to Follow when Optimizing Paginations  17:18 What do you do to troubleshoot Paginations and identify opportunities  21:40 A last SEO Tip for Optimizing Paginations    #SEOforPaginations #PaginationsOptimization #TechSEO
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Jul 1, 2021 • 33min

How to Become a Successful Independent or Freelance SEO Consultant

How to become a successful independent or freelance SEO Consultant? In this episode of Crawling Mondays I interview Silvia Martin and Brodie Clark who have become freelance SEOs in the last couple of years and we go through the main aspects:  01:26 When is the right time to become an independent SEO?  06:26 What are the Pros and Cons of being an independent SEO?  17:00 Top Steps to become a Successful independent SEO?   22:50 Resources you've found useful in your independent SEO journey  28:30 A last tip when becoming an Independent SEO Consultant   #freelanceseo #independentseo #seoconsultant
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Jun 7, 2021 • 29min

How to Succeed as an In-House Enterprise Level SEO

What does it take to succeed as an in-house Enterprise SEO? How different it is from working at an agency or small company? I'll go through the main aspects to take into consideration with Laura Lippay (SEO Director at Comcast) and Martin MacDonald (Founder at MOG Media):    01:20 What characteristics differentiate doing SEO at a big company?   06:04 What are the Pros and Cons of being an Enterprise SEO?  15:39 Do's and Dont's to Excel as an Enterprise SEO  22:58 How do you work with SEO Tools at an Enterprise Level?   #EnterpriseSEO #InHouseSEO #SEO
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May 20, 2021 • 36min

From SEO to CEO: How to become a successful SEO or Digital Marketing Agency Founder and CEO

How to grow from being an SEO to a CEO of your own agency? In this episode of Crawling Mondays I interview Lisa Paasche and Bastian Grimm who share how they started a SEOs and established successful SEO and digital marketing agencies:  01:22 How did you make the switch to become an entrepreneur  07:20 Did you have any business background?   08:31 What would be the one thing that you would change?   18:31 What are your tips to be a successful CEO?   26:02 How do you hire specialists to whom you can delegate to?  30:26 How do you scale in a sustainable way?    #SEO #SEOEntrepreneur #SEOAgency
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May 6, 2021 • 32min

Project Management for Freelance SEO Consultants

How to effectively manage SEO processes when you're a freelance or independent SEO consultant? In this edition of Crawling Mondays I go through the main aspects with Nick Wilsdon and Jo Turnbull:    01:38​ How different and important is project management as a freelance consultant?  06:23​ How to allocate time and resources for Projects?   12:18​ What are the top Do's and Dont's when managing SEO processes?   23:53​ What are the most useful SEO Project Management Tools you use?   28:20​ A last Project Management Tip   #SEO​ #SEOProjectManagement​ #SEOManagement
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Apr 20, 2021 • 34min

SEO Automation: What Can Be Automated in SEO? Status, Trends, Scenarios & Tools!

What can be automated in SEO? In this edition I go through the SEO automation status, evolution, trends and tools with Ruth Everett and Andrea Volpini:    00:43​ A tribute to Hamlet Batista  05:45​ What are the opportunities of SEO Automation in 2021?   10:54​ What are the best and worst scenarios to automate?   13:43​ What can be automated within the SEO process?   23:46​ What are the steps to start automating SEO tasks?  31:18​ A Last SEO Automation Tip   #SEOautomation​ #AutomateSEO​ #SEO
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Mar 22, 2021 • 37min

Content Ideation in Content Marketing & Link Building Campaigns

How can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how:    01:22​ Where does content ideation sits within the content marketing process?  05:42​ What are the building blocks of the content ideation process?  17:30​ How do you align ideas with the business purpose?   23:28​ Which are the most common errors?   29:37​ What are the best content pieces you've recently seen and why?  #ContentIdeation​ #ContentCreativity​ #ContentMarketing
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Mar 1, 2021 • 33min

SEO Project Management for Agencies: How to Successfully Manage an SEO Process as an Agency

How to effectively manage SEO process as an agency? In this episode I go through the core aspects to keep into consideration with Miracle Inameti-Archibong from Erudite and Mark Williams-Cook from Candour:    01:38 How do you manage SEO Processes as Agencies with Clients?   05:45 How to integrate account management roles that handle the project with clients?   09:10 What are the top do's and dont's when managing SEO processes?   20:00 What tools do you use to manage SEO processes?   28:00 A last SEO Project Management Tip   #seo #seoprojectmanagement #seomanagement
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Feb 9, 2021 • 39min

Strategical Content Optimization in an SEO Process

How to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital:    01:05 What are the most common content mistakes in an SEO process  12:48 Which are the building blocks for successful search optimized content  20:00 Aligning content optimization with demand generation  22:38 What are your favorite content optimization tools?   29:20 A heads-up on over-relying on content optimization tools metrics  34:50 A last content optimization tip   #ContentOptimization #ContentStrategy #SEO
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Jan 11, 2021 • 34min

How to do Local SEO Today: Top Do's and Dont's, Tools, and Guide to Grow

In this Local SEO Edition of Crawling Mondays I invite Local SEO specialists Greg Gifford (https://twitter.com/greggifford) and Carrie Hill (https://twitter.com/carriehill) to go through the main aspects of doing a successful Local SEO process nowadays:    1:06 Most important areas to optimize in Local SEO   04:30 Top Recommendations to get Positive Reviews  07:48 Favorite Local SEO Tools  11:44 Most Common Issues of Local SEO Clients  15:24 Top Link Building Mistakes of Local Businesses and How to do it well  20:14 How do you measure your Local SEO efforts   25:00 What's the status of Spam in Local Search   30:25 Last Top Local SEO Tips   #LocalSEO #SEOguide #SEOforSmallBusiness

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