The Hottest in SEO This Week from SEOFOMO - Jan 6th, 2025
Jan 6, 2025
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Dive into the latest SEO news and updates, with insights on December 2024 core and spam updates. Discover how affiliate marketers are tackling the challenges posed by search engines favoring established brands. Explore the transformative impact of AI on SEO and the publishing landscape. Uncover strategies for enhancing online presence and optimizing content effectively for both traditional search and AI-driven environments.
Understanding the December 2024 core and spam updates is essential for website owners to adapt their SEO strategies and regain rankings.
The challenges of starting an affiliate marketing business in 2025 highlight the need for a unique brand identity to succeed against established competitors.
Deep dives
Understanding December 2024 Core and Spam Updates
The December 2024 core and spam updates are crucial for website owners to understand, as they may have impacted rankings negatively. An insightful article by Mary Haynes details patterns and trends behind these updates, offering actionable tips to analyze data to determine if a website has been affected. Additionally, a free resource, the Google ranking shift dashboard from Looker Studio, allows users to easily track performance over the last 30 days, helping to compare shifts in rankings. This analysis can aid in identifying specific issues that may require adjustments to regain or improve search visibility.
Challenges of Starting Affiliate Marketing in 2025
Starting an affiliate marketing business in 2025 presents various challenges that make it less appealing. Factors include Google’s preference for ranking user-generated content platforms like Reddit and a growing distrust of traditional search results among users, leading them to explore alternative platforms like TikTok and Instagram. Furthermore, the current landscape favors established brands over smaller, independent publishers, which complicates efforts for newcomers to gain visibility. As an alternative strategy, focusing on developing a unique brand identity can be crucial for success, as recommended by industry experts who suggest a shift towards e-commerce for those previously engaged in affiliate marketing.
Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 6th, with Aleyda Solis.
Want to go through all of the news, guides, resources discussed by Aleyda?
1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/your-new-yea...
2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/
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Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO#SEOTrends#SEONews
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