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Crawling Mondays by Aleyda - SEO News, Tips and Interviews
The Hottest in SEO This Week from SEOFOMO - Feb 17, 2025
Feb 17, 2025
Dive into the latest SEO trends as Google updates its take on tabbed navigation and reassures users about anchor URLs. Discover how to measure ROAS effectively for eCommerce using Google Analytics. Learn about the pitfalls of 'Crawled Not Indexed' pages that many eCommerce sites face. Plus, explore AI's role in boosting brand and product visibility in ChatGPT. Perfect for anyone wanting the latest insights and tools in the SEO landscape.
05:19
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Quick takeaways
- Effective indexing of website content, particularly tabbed navigation, requires balancing user experience and accessibility to enhance search rankings.
- Implementing multiple attribution models in eCommerce SEO analysis is essential to accurately measure organic search contributions to conversions.
Deep dives
Understanding Google Indexability and User Experience
The podcast discusses a key insight regarding Google’s ability to index tab navigation on websites. According to John Mueller, search engines like Google face challenges when content requires a click event to access, though content visible in the DOM upon loading is generally indexable. However, it is crucial to consider user experience; if important information is buried within a lengthy page, users may choose to leave rather than search for it. Emphasizing user-friendly design helps ensure that the content intended for ranking is not only indexable but also easily accessible for users.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode