SEO for Brand Recognition and Visibility: Why is So Important & How to Start?

Mordy Oberstein, founder of Unify Brand Marketing, and Gianluca Fiorelli, an international SEO consultant and founder of I Love SEO, dive into the importance of SEO for brand recognition. They discuss how a strong brand foundation is crucial, distinguishing it from mere product marketing. The duo shares actionable steps for integrating branding into SEO strategies and emphasizes the significance of Expertise, Authority, and Trust (EAT) in fostering audience engagement. Also highlighted are essential tools and resources for optimizing brand visibility online.