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Crawling Mondays by Aleyda - SEO News, Tips and Interviews
SEO for Brand Recognition and Visibility: Why is So Important & How to Start?
Jan 11, 2025
Mordy Oberstein, founder of Unify Brand Marketing, and Gianluca Fiorelli, an international SEO consultant and founder of I Love SEO, dive into the importance of SEO for brand recognition. They discuss how a strong brand foundation is crucial, distinguishing it from mere product marketing. The duo shares actionable steps for integrating branding into SEO strategies and emphasizes the significance of Expertise, Authority, and Trust (EAT) in fostering audience engagement. Also highlighted are essential tools and resources for optimizing brand visibility online.
31:46
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Quick takeaways
- Integrating brand recognition within SEO strategies is essential for enhancing visibility and establishing an authoritative online presence.
- Distinguishing between brand marketing and product marketing allows companies to create authentic messaging that resonates better with their target audience.
Deep dives
The Significance of Brand Recognition in SEO
Establishing brand recognition is crucial for improving visibility in search engine results. Google aims to connect users directly with reputable brands rather than middlemen, which highlights the importance of optimizing for branded queries. For small and medium businesses, building an authoritative online presence is essential to ensure that Google understands their identity and relevance. As such, businesses can no longer focus solely on product marketing; they must intertwine their online presence with their offline brand reputation to enhance their SEO strategy.
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