2min chapter

Crawling Mondays by Aleyda - SEO News, Tips and Interviews cover image

SEO for Brand Recognition and Visibility: Why is So Important & How to Start?

Crawling Mondays by Aleyda - SEO News, Tips and Interviews

CHAPTER

Understanding EAT in Branding and User Experience

This chapter explores the significance of Expertise, Authority, and Trust (EAT) in branding and user experience. It emphasizes that EAT is cultivated through meaningful engagement with audiences, and discusses strategies like keyword research to enhance brand optimization.

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