Crawling Mondays by Aleyda - SEO News, Tips and Interviews
The Hottest in SEO This Week from #SEOFOMO - March 3, 2025
Mar 3, 2025
Discover how Google evaluates content relevancy and the emerging role of SEO product managers. Learn about the impact of SEO on brand positioning and visibility. Dive into the latest 2025 SEO benchmarks, showcasing essential e-commerce insights. Plus, explore initiatives focused on community engagement, including surveys and raffles for SEO professionals.
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Quick takeaways
- Understanding Google's evaluation of content relevancy and helpfulness is vital for creating user-first content that stands out.
- The rise of SEO product managers is reshaping strategies in larger organizations, highlighting the need for a cohesive, multidisciplinary approach to SEO.
Deep dives
Understanding Google's Relevancy and Helpfulness Standards
Google assesses content relevancy and helpfulness through various signals that content creators must understand to optimize their work effectively. Mari Haines provides an in-depth analysis of these signals, emphasizing that creating user-first content is essential in a landscape flooded with mediocre, AI-generated material. Contrary to the belief that informational content is dying, it is actually poorly constructed content lacking genuine expertise that is becoming obsolete. Content that genuinely meets customer needs and contributes new insights is crucial for maintaining visibility in search results.
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