Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Jose Butcher, an SEO Manager at Acceleration / GroupM, shares insights on managing local SEO projects. He discusses the critical need to understand client requirements for effective local strategies and how to transition those strategies globally. Cultural nuances play a key role, as they can significantly impact local implications. Jose highlights the importance of user-generated content and optimizing Google My Business accounts for national brands. His advice on tailoring approaches for local communities is both practical and enlightening.

Jose Butcher, Managing Director at Acceleration / GroupM, shares his expertise in global SEO strategies. He emphasizes the importance of understanding local cultures rather than just translating content. Jose discusses the intricacies of consumer behavior across different markets and how it shapes search strategies. He also highlights the impact of AI in tailoring SEO approaches and the necessity of using first-party data for effective localization. Listeners gain practical insights into managing large-scale SEO projects with a global perspective.

Jordan Koene, Co-Founder and CEO of Previsible, discusses the implications of Google's Monopoly Ruling. With over two decades of expertise in SEO and growth optimization, Jordan provides insights into how this ruling could reshape the landscape of search engines and digital marketing. He delves into the potential shifts in competitive strategies and the importance of adapting SEO practices in response to legal and market changes. Today, Jordan explores the broader impacts of regulatory actions on the tech industry's future. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible, brings over twenty years of SEO expertise to the discussion about Google's latest 'Nothing Burger' algorithm update. He breaks down why this seemingly minor change is vital for strategists. Jordan shares practical tips for businesses on navigating subtle shifts to enhance their search rankings. Additionally, he discusses the implications of Google's core updates and the unique challenges tech giants face in today's competitive landscape.

Successful SEO at Calendly, Rachel Burns, delves into effective search engine optimization strategies for productivity technologies. In this episode, Rachel shares her perspectives on: identifying and targeting the right keywords for SEO success, the role of mobile optimization in SEO for productivity tech companies, addressing the challenges faced by productivity tech companies in SEO, incorporating voice search into SEO strategies for tech companies, and examples of successful SEO campaigns in the productivity tech sector. Show NotesConnect With: Rachel Burns: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rachel Burns, an SEO Specialist at Calendly, shares her expertise in tailoring SEO strategies to attract qualified traffic that converts. She emphasizes the need to understand audience search intent and align content accordingly. Rachel discusses optimizing website elements for better engagement and conversion rates, as well as leveraging insights from platforms like Reddit and LinkedIn. The conversation also explores the challenges of SEO measurement in a rapidly evolving landscape and the importance of collaboration between technical and content teams.

Patrick Hathaway, co-founder of Sitebulb and a specialist in JavaScript SEO, dives into the complexities of optimizing JavaScript-heavy sites. He highlights significant gaps in industry knowledge about rendering and crawling, proposing a training initiative to elevate understanding. Patrick shares essential auditing practices, emphasizing the value of comparing source and rendered HTML. He also discusses effective communication strategies for conveying SEO challenges linked to JavaScript, helping professionals advocate for their needs in a constantly evolving digital landscape.

In this discussion, Andrea Cordts, an SEO Manager at PharmaCann, dives into the synergy between SEO professionals and developers, particularly in specialized sectors like cannabis. She highlights the unique challenges in communication, technical complexity, and prioritizing SEO goals alongside development needs. Andrea emphasizes the necessity of clear documentation and tailored education to bridge gaps between teams. Her insights reveal how effective collaboration can drive organic growth and optimize strategies, making the case for a harmonious partnership in achieving SEO success.

In this engaging discussion, Andrea Cordts, an SEO Manager at PharmaCann specializing in the cannabis industry, dives into unique SEO strategies tailored for this niche market. She highlights the significant challenges posed by strict marketing regulations and the importance of internal education about SEO. Andrea explains how traditional marketing is restricted, making organic traffic essential. She also showcases innovative solutions like shared domains for better user experience and emphasizes the necessity for compliance with diverse state regulations.

Lisa Kubatzki from GetResponse, a specialist in generative search engine optimization, dives into the transformative world of GEO. She explains how this innovative approach can boost online visibility and enhance user engagement. The discussion highlights the shift from traditional to soft metrics in SEO strategies and the importance of brand building over link-building. Kubatzki also emphasizes the vital role of authentic content and engagement metrics in today's AI-driven landscape, making a strong case for human creativity in content creation.